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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2015 BMW X3 arrives with tweaked styling, diesel option

The luxury crossover market has been a huge success for BMW, having sold over a million X3 models worldwide since the CUV first went on sale in 2003, not to mention all of the momentum its had with the larger X5. At the Chicago Auto Show, BMW is unveiling the refreshed 2015 X3, featuring an improved design, a new diesel engine option, and a rear-wheel drive variant.
The X3 is getting some handsome upgrades to the exterior. The twin, circular headlights now extend to touch the slightly widened, chrome kidney grille, to bring the styling in line with the 3 Series and 4 Series. (LED headlights are now optional, as well.) The front bumper gets reshaped brake cooling ducts, and the rear bumper gets a touch of additional metal trim at the bottom. BMW has also added standard LED turn signals in the side mirrors.
BMW has enhanced the interior with added chrome trim, high-gloss black trim around the center console, sliding covers for the cup holders and new interior upholstery designs. The X3 is also getting a major boost in optional technology - there's a new Parking Assistant, as well as an Active Driving Assistant with adaptive cruise control, Lane Departure Warning, Frontal Collision Warning, Pedestrian Warning, and City Collision Mitigation.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?