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2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2015 BMW M3 is fast for the family man

BMW finally brought its four-door M3 into the public view, showing the new sedan off at the 2014 Detroit Auto Show. The new M3 represents BMW's return to small, wildly fast four-door sedans after a several year absence following the discontinuation of the E90 M3 Sedan way back in 2011.
The M3 enjoys the same 425-horsepower, 3.0-liter six-cylinder used in the M4, with 406 pound-feet of torque and the owner's choice of either an old-fashioned six-speed manual or a seven-speed M dual-clutch transmission. All told, the new powertrain should scoot the four-door M to 60 in a mere 3.9 seconds (with the M DCT).
We've got a full gallery of live images of the all-new M3 up above, and we've included the original stock gallery down below. Feel free to peruse either, and then let us know what you think by sounding off down in Comments.