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BMW teases new 7 Series with gesture control tech, LCD display key

Want an early glimpse at what features you can expect to see in your next car a few years down the line? Look to flagship luxury sedans, where automakers often roll out their most advanced technologies. Like on the next-generation BMW 7 Series. Previewed in this teaser clip above, detailed in the press release below and pictured in the massive gallery at bottom, Munich's upcoming flagship model will be packed with innovative features. It'll have a remote-control parking feature that won't even require the driver to be on board when entering or exiting a parking space, controlled through an LCD touchscreen on the key fob. Once on board, you'll also be able to control the infotainment system with three-dimensional gestures made in the air or through the touchscreen display. Power will be provided by a new generation of engines, starting with a turbocharged inline-six mated to an eight-speed automatic transmission. An adaptive air suspension promises to offer a sporty or cushioning ride as desired. And it's all being built around a structure made partially out of carbon fiber, cutting nearly 290 pounds off the curb weight. All of which paints a picture of the next-generation 7 Series as a rolling technology exhibit, and one we're looking forward to experiencing first-hand. Technology and innovation workshop on the new BMW 7 Series model range. PreDrive Miramas. 17.04.2015 BMW is using a technology and innovation workshop to present an initial selection of development highlights which the next generation of the BMW 7 Series model range will use to set new benchmarks in lightweight design, driving dynamics, comfort, intelligent connectivity and operation. The extensive use of carbon-fibre-reinforced plastic (CFRP) in the structure of the passenger cell, the rigorous and detailed application of lightweight design and a new generation of engines combine to reduce the weight of the luxury sedan along with its fuel consumption and emissions figures. The comfort, safety and driving experience offered by the new BMW 7 Series benefit from new chassis technology, exceptional scope for interaction with the car's infotainment technology and a wider selection of driver assistance systems from BMW ConnectedDrive. BMW EfficientLightweight: Carbon Core helps to reduce weight by up to 130 kilograms. Thanks to the BMW EfficientLightweight strategy, the new BMW 7 Series line-up will tip the scales up to 130 kilograms lighter than the outgoing generation of models.

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.