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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

You might be able to get a BMW i3 for just $24,944

Who wouldn't want to save 44 percent off the price of a new car, especially one as high-tech and green as the BMW i3? For some lucky buyers in Colorado, the luxury plug-in car will be purchasable for just $24,944. Compare that to the standard base MSRP of $42,400. The special deal is being organized by Drive Electric Northern Colorado (DENC), a group of EV advocates that, among other things, organizes group purchases of plug-in vehicles to get every participant a discount. This group buy lops $6,000 off the price of a 2015 i3, and when you combine that with the Federal tax savings of up to $7,500 and the Colorado state tax incentive of up to $6,000, you can end up paying around 44 percent less than the base MSRP. Of course, there are asterisks involved. The fine print says that the deal is only valid at the BMW Center in Loveland, CO, which is the dealership that DENC negotiated with. Supplies are also limited and you have to use BMW Financial Services Owner's Choice program to finance the vehicle. If you want in on the i3 deal, you'd better hurry, because the special price only lasts until January 4, 2016. Colorado seems to have a thing for group buys, with offers for $10,000 Nissan Leafs (also organized by DENC) and cheap rooftop solar available this past year. As good as this latest deal is, it's not the best price we've ever seen for an i3. That would be free, with the tiny requirement that you need to buy a half-million dollar tear-down report from Munro Associates. Featured Gallery 2014 BMW i3 View 107 Photos Green BMW Green Culture Electric colorado

BMW M5 turns 30, celebrates sideways

BMW has a secret, and it's not telling. The brand's M Power blog is celebrating the 30th anniversary of the M5 and is taking a look back at previous models of its Autobahn-storming sedan, but it says that it will end "with a surprise." The celebration kicks off with a short video showing the latest M5 making some smoky donuts.
The original M5 debuted in 1985 and was the company's most expensive model at the time. Still, it packed a 3.5-liter six-cylinder generating a claimed 282 horsepower (286 PS), which was rather potent in its day. The company touted it as the world's fastest production four-door sports sedan at the time.
BMW won't reveal the surprise until it has chronicled all five generations of the M5, but it wouldn't be shocking to see an anniversary edition model appear sometime later this year. Scroll down to check out the video of the muscle sedan celebrating its birthday the only way it knows how.