2012 Bmw 650i Coupe Space Gray Fully Loaded Sport Package on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Sunday Drive: Tracking Tokyo's top performers

The big news of the week mostly came from Tokyo. All of Japan's biggest automakers made waves at the Motor Show, but the winner of the event has to be Mazda. The big Vision Coupe and little Kai Concept stole the show, won our hearts, and earned a ton of attention for the automaker. We can't wait to see how these two concepts impact the design, engineering, and technology of future production models. Take a look at our mega image gallery post below to see everything in high-resolution glory. Interestingly, the single biggest click-magnet of the 2017 Tokyo Motor Show was the BMW X2. We shouldn't be surprised. Crossovers of all shapes and sizes dominate the American marketplace, and the X2 is clearly the most attractive of BMW's even-numbered, coupe-influenced X models. Plus, it's headed for production, with sales starting in the spring of 2018. Moving past the Tokyo Motor Show, Autoblog readers are apparently very interested in the 2019 Chevy Camaro. Spy shots of just about every iteration of Chevy's muscle car lit up the 'net last week, leaving us very interested in seeing what's hiding behind all that camouflage. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2017 Tokyo Motor Show | Mega Gallery Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door Mazda Kai concept hints at a more muscular, refined Mazda3 2018 BMW X2 crossover revealed, adorned in gold and silver 2019 Chevrolet Camaro: 1LT, SS, ZL1 all spied with updated styling

BMW mulled ten, eight, and six-cylinder engines for i8 before going hybrid

There's little doubt that the 2015 BMW i8 is one of the most radical and groundbreaking performance cars this industry has seen in a long time. From its unique carbon-intensive construction to its 1.5-liter, three-cylinder and electric motor plug-in powertrain to its concept-car appearance, the flagbearer for BMW's new i venture challenges the very notion of what it takes to be a supercar.
Yet apparently the i8 almost didn't do that at all. Yes, it probably still would've had innovative assembly techniques, serious performance and come-hither bodywork, but according to a new report in the Telegraaf, it was very nearly a much more conventional beast, drawing its power from a V10 engine. According to the report, that line of development never got much beyond the drawing board, but BMW engineers then shifted their focus to both V8 and six-cylinder motivation, going so far as to build prototype cars. The higher cylinder-count engines were eventually dropped altogether after BMW decided to turn the i8 into a hybrid, with the six-cylinder reportedly nixed due to heat management and weight issues. In the end, of course, BMW went with the PHEV powertrain that offers a total system output of 362 horsepower and 420 pound-feet of torque - plenty of thrust for this lightweight, all-wheel drive coupe while still enabling an incredible 94 miles to the gallon on the EU cycle. Regardless of how it turned out, it's still fascinating to think that BMW didn't have a much firmer conceptual idea of what it was after when it started the i8's development.
Here at Autoblog, we're genuinely thrilled about this new generation of greener hybrid super- and hypercars, a movement spearheaded by the i8, Porsche 918 Spyder, Ferrari LaFerrari and McLaren P1. But even so, our inner-gearheads can't help but wonder what might have been had BMW pursued a more conventional i8, either in place of, or in addition to, the car they did build. What do you think? Have your say in Comments.