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BMW denies collaborating on Apple Car

BMW and Apple already have a few possible partnerships coming in the future. For example, the Bavarian brand is likely using CarPlay at some point, and there may be an Apple Watch app for the i3 and i8 eventually, too. However, there is absolutely no plan for the German company to collaborate on the oft-rumored Apple car, the automaker says. The rumor of this shared development first cropped up in the German magazine Auto Motor und Sport, according to Reuters. The report claimed that the Apple cars could be sold from Apple Stores but serviced at BMW dealers. "We are in regular talks with companies from the IT and telecommunications sector, including Apple, concerning topics like connected vehicles. Developing or building a car is not a topic of these discussions," said a BMW spokesperson responding to the allegations to Reuters. The Apple car has been a scorching hot topic as of late. The tech giant reportedly has assigned around 200 people to the project, including former employees from Tesla and A123 Systems. The EV model could be ready as soon as 2020, according to some stories. This latest collaboration rumor seems especially dubious when you consider BMW's investments to develop the i3 and i8, though. With more models possibly on the way, it doesn't seem to make much sense to take on a development partner so late in the game. Last year, there were similar stories about a deal between the automaker and Tesla, which were also dismissed.

BMW's next-century concept mentions no powertrain, and we're sad

So the Ultimate Driving Machine might soon become the Ultimate Machine Driver. We get it, that's the way things are moving. For its part, BMW still plans to involve a driver in its next-century designs, as foretold by the Vision Next 100 concept it unveiled at its centenary celebration kickoff event. But what gets us is that BMW, Bayerische Motoren Werke, the company known for delivering some of the most sorted powertrains – gasoline and otherwise – over the last century makes no mention of the future of propulsion when presenting its idea of the next 100 years on the road. Maybe it's the fact we just don't know what will power our cars even 10 years down the line; locking into one concept or another could look bad in hindsight. But the whole, er, concept of a concept is to look at what might be possible, not avoid sticky issues. Where are the in-hub motors, the wireless charging mats, the onboard fusion reactors we were promised in Back to the Future Part II? This is an opportunity to offer innovative solutions. Skipping over the power was a mistake, and one that makes me a little disappointed in the company. I'd have liked to see BMW go big with a bold prediction, or even just admit that gas will be gone and some form of electrification will take its place by 2116. We're okay with electric motors as long as they don't drain the life out of cars, and they don't have to, which is something companies like Tesla and even BMW have proven. Here's hoping one of BMW's other centenary concepts will pick up where the Vision Next 100 fell short. Related Video: Featured Gallery BMW Vision Next 100 Concept Green BMW bmw vision next 100 concept

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."