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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

BMW 1 Series prototype packs direct water injection

Just a few months ago, BMW showcased an M4 that was modified to serve as the safety car for the MotoGP racing series. The flashing lights and emergency equipment, however, weren't the only modifications BMW made to the performance coupe. It also packed an innovative new water injection system. And now it's furthering the development of that system by running it in a 1 Series hatchback as well. Revealed at the BMW Group Innovation Days 2015 event, this five-door 1 Series packs a three-cylinder gasoline engine – like the one found in a Mini or i8 – but fitted with the direct water injection system. In this application, the system sprays a fine mist of water – yep, regular old H2O – right into the combustion chamber. While mixing water with gasoline normally wouldn't be recommended, in this case it evaporates immediately and helps cool the engine from the inside, allowing it to run at higher efficiency. That cooler running engine brings with it several benefits. It delivers improved fuel economy and lower emissions, to start. It also allows for an earlier ignition point, higher compression ratio, and higher boost pressure in turbocharged engines, delivering increased output. It even cuts down on engine knocking (where combustion occurs spontaneously), reduces wear and tear on the engine, and makes better use of lower octane levels. If that sounds like a win-win-win... win (we're losing count of all the wins here), it's because BMW just may be on to something. Of course it does require a water tank to be fitted on board, which means added weight, but instead of requiring the driver fill up the water tank, BMW has fitted this prototype with a system that replenishes the water level from the air conditioning system when the vehicle is switched off. So unless it's being driven in a particularly extreme climate, it doesn't even need topping up. Add one more "win" to the list, then. Extra power, improved real-world fuel economy: Direct water injection enhances efficiency. With direct water injection for turbocharged petrol engines, the BMW Group has again succeeded in enhancing the capabilities of conventional engine technology through an ongoing process of refinement and improvement. The precisely controlled injection of water into the engine cylinders produces a cooling effect that boosts power and torque, particularly when operating at or near full throttle, while at the same time reducing fuel consumption and emissions.

Are you the BMW 4 Series Gran Coupe?

Thanks to Austrian website Autofilou (via Jalopnik), we now have our first look at what appears to be the upcoming BMW 4 Series Gran Coupe - the four-door version of the new 4 Series coupe, which itself is based on the 3 Series sedan. Makes total sense, right?
Nevertheless, in our First Drive of the 4 Series coupe, we found it to be a much more engaging experience than the 3 Series on which its based. And if this new 4GC follows in those footsteps, it could prove to be a better 3 Series sedan than, well, the 3 Series sedan.
Expect the 4 Series Gran Coupe to come in 428i and 435i flavors, with a 2.0-liter turbocharged inline-four in the base car and a 3.0-liter turbo-six in the higher-end model. Of course, BMW will likely bring a range-topping M4 Gran Coupe to market not long thereafter.