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BMW 2 Series Active Tourer pulls its way onto the stage

We know what you might be thinking: here comes another BMW with yet another kind of roofline. Only this isn't just another BMW. It's the first front-drive BMW, and the first time we've ever seen it in person.
That model, of course, is the new 2 Series Active Tourer, debuting here in Geneva as the production version of the Concept Active Tourer and the beefier Concept Active Tourer Outdoor that followed. It shares about as much with the 2 Series Coupe as a jelly donut, but takes BMW into a new market segment - that of the high-roofed hatchback (or micro-minivan, depending on your perspective) occupied by the likes of the Mercedes-Benz B-Class and Volkswagen Golf Sportsvan.
Power comes from a choice of 1.5-liter turbo three, 2.0-liter turbo four or 2.0-liter turbodiesel - but aside from the forced-induction engines what they all the versions have in common is what makes the 2 Series Active Tourer newsworthy: they all sit up front, driving the front wheels. It's an idea BMW purists might not appreciate, but one we'd all better get used to just the same.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Recharge Wrap-up: Tesla Model X assembly video, autonomous Apple test car spotted?

A video from Tesla shows factory robots assembling a Model X. The teaser video is titled, Team of robots gives Model X its backbone, as the machines are working on the car's structural support. It gives a rare glimpse into the underpinnings of the Model X, and it also reminds people that the cars are being built despite previous delays. See the video above, and read more at Teslarati. A Chinese electric vehicle company has hired multiple executives from BMW's i sub-brand. Sources close to the matter tell Automotive News Europe that Future Mobility, an EV company backed by Tencent Holdings and Foxconn Technology Group, has hired Dirk Abendroth as VP of software and connectivity, Benoit Jacob as VP of design, and Henrik Wenders as VP of marketing. The former BMW employees will join former BMW i8 project manager Carsten Breitfeld, who is Future Mobility's CEO. Abendroth and Wenders confirmed their new positions at the Chinese company, while Benoit didn't immediately respond to ANE. A BMW spokesman declined to comment. Read more at Automotive News Europe. A blogger at TechRadar claims to have spotted a possible Apple autonomous test vehicle. Author Michelle Fitzsimmons says the white, unmarked Ford Transit was kitted out with various apparatuses, including Lidar sensors and cameras on the roof. While she originally thought it could be a van from Apple's Maps service, the Lidar and a couple other oddities lead her to speculate that it is actually using self-driving technology. If not testing autonomous features itself, the van could also be gathering data for a future driverless vehicle. Read more at TechRadar, or from Apple Car Fans.