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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2016 BMW 7 Series slims down, techs up

BMW is finally pulling the wraps off its sixth-generation 7 Series. The flagship boasts a ton of improvements for 2016, including a smattering of onboard tech and weight reduction of 190 pounds. The 7 Series uses a new internal structure called Carbon Core. Derived from the i sub-brand, Carbon Core uses a mix of carbon-fiber-reinforced plastic and ultra-high-tensile steel for the 7's major structural components. It's largely responsible for the 190-pound weight reduction, along with the aluminum doors and trunk lid. The weight savings has allowed BMW to maintain a fifty-fifty weight distribution. That new structure underpins the largest sedan BMW has ever produced. At 206.6 inches in total, the long-wheelbase-only 7 Series is over an inch longer than its predecessor. Its 124.6-inch wheelbase and 74.9-inch width, though, remain unchanged. Even with such a modest increase in size, BMW is claiming best-in-class rear legroom, at 44.4 inches – a tenth of an inch more than the current 7. Unlike the old car, though, this new 7 Series gets with the times in terms of chauffeur equipment. The front passenger seat can be slid forward and folded, allowing a lucky rear passenger to take advantage of the new pop-out footrest and optional 42.5-degree seat incline, available as part of the Rear Executive Lounge Seating Package. iDrive now adds a number of 3D sensors that respond to pre-programed hand motions. The 7 Series will debut here in the United States with two engines, both of which should be familiar to BMW consumers. There's a 320-horsepower, 3.0-liter, turbocharged six-cylinder in the nose of the 740i, and a 4.4-liter, twin-turbocharged V8 with 445 hp on tap in the 750i xDrive. 60 miles per hour arrives in a relaxed 5.4 seconds for the 740i and 4.3 seconds in the V8 model. Once again, ZF provides the eight-speed automatic transmission used with both engines. Joining the 740i and 750i is the new 740e xDrive. The plug-in-hybrid sedan is motivated by a 2.0-liter, turbocharged four-cylinder and an electric motor, and is capable of 23 miles per charge and speeds of up to 75 miles per hour in pure electric mode. Tthere's no shortage of tech on the latest 7 Series. While we're familiar with some items, like active grille shutters and BMW's Air Breather system, it's items like the gesture-control-equipped iDrive 5.0 that pique our interest. Alongside the new and standard touchscreen, iDrive now adds a number of 3D sensors that respond to pre-programed hand motions.

BMW factors big in Mission: Impossible Rogue Nation

Product placement is big business, especially for automakers and especially in blockbuster action film franchises involving spies and assassins. Just ask Aston Martin or Jaguar Land Rover about their involvement in the James Bond movies, or Audi about the role it plays in the Transporter series. But when it comes to Mission: Impossible, it's all about the Bimmers. BMW has been featuring prominently in the popular action franchise, putting its i8 hybrid sports car front and center in the last installment, Ghost Protocol. And it will grab the spotlight once again in the upcoming Mission: Impossible Rogue Nation. Watch this latest trailer just released by Paramount Pictures and you might be able to pick out the M3 driven by Tom Cruise, the X5 by Jeremy Renner and the S 1000 RR motorcycles ridden by a whole crew of bad guys. Wheels aside, it's our best look yet at the upcoming fifth installment in the popular movie franchise, so if you're a fan, you'll want to check it out as the movie's not set to be released until the end of July. High-speed, high-tech, high excitement 24.03.2015 Munich/Los Angeles. BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures' legendary action film franchise, "Mission: Impossible – Rogue Nation", in theaters from July 31. This is the second time BMW has "accepted the mission" to lend its superior technological support to the film's production crew, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on the 2011 successful release of "Mission: Impossible - Ghost Protocol". The film's official trailer, released worldwide yesterday, offers fans a first glimpse of the high-adrenaline action that only Ethan Hunt (Tom Cruise) and his Impossible Mission Force (IMF) team can deliver – including spectacular driving scenes where the new BMW M3 is put through its paces. Its renowned high-performance capabilities made the fifth generation M3 sports car the perfect choice to perform precision driving sequences, the likes of which have never been seen before. The M division's philosophy and dynamic design leaves no doubt about the M3's motorsport genes while the BMW Motorrad S 1000 RR, which is also seen in the film trailer released yesterday, represents the ultimate performance on two wheels.