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BMW Group announces an armada of EVs that includes the full Mini range

BMW plans to significantly increase the number of electric cars in its range during the 2020s. It outlined plans to launch several battery-powered models, including M cars, and transform Mini into an EV-only brand by 2030. In the medium-term future, the firm's lineup will include electric variants of the 5 Series, the 7 Series, and the X1, though they will likely be based on the next-generation cars, not on the models currently found in showrooms. They'll join the i4 — a 3 Series-sized sedan with a fastback-like design — and the iX crossover in the lineup. BMW hopes to have at least one electric model representing it in about 90% of its current market segments by 2023, and it realistically expects that EVs will account for approximately 50% of its global sales by 2030. Beyond 2025, the Munich-based firm will align its range with a new strategy it calls Neue Klasse, a name borrowed from a series of enthusiast-friendly sedans and coupes sold during the 1960s and the 1970s; the 2002 is arguably the best-known Neue Klasse model. Fast-forward to the 2020s, and the designation will denote cars built with a new IT and software architecture, powered by new-generation electric technology, and designed to be sustainable. EVs shaped by the Neue Klasse approach to design will be positioned in many market segments, ranging from mass-produced cars (like the 1 Series hatchback sold in Europe) to high-performance M models. Most will be powered exclusively by batteries, but some will be available with a hydrogen-electric powertrain. Highly automated driving technology will be available, too, though BMW stressed its EVs will be enjoyable to drive. Crucially, the firm plans to increase its annual revenue by offering configurable and bookable features available during a car's entire life cycle; think of this system as an a la carte menu for cars. If you buy a used 2027 5 Series in 2031, for example, you'll theoretically have the ability to configure it with many of the options and features you want even if it wasn't ordered new with them. Some might even be enabled for a pre-determined amount of time. You might not need heated seats if you live in Tucson, but you might want them for a weekend if you're going skiing. What about Mini? Confirming a wave of recent rumors, BMW-owned Mini will exclusively sell electric cars in less than a decade.

Recharge Wrap-up: Derailing Malaysia's B10 plans, Tesla and Solyndra

Tesla Motors will lease the Solyndra building near its Fremont, California factory. The manufacturing facility is more than 500,000 square feet, but the cost of the lease and the production capacity remain undisclosed. The lease of the building, "located conveniently down the road from the Tesla Factory, gives us the space to expand our manufacturing and build more engineering labs as we build up production," says a Tesla spokesperson. The added manufacturing space will help Tesla meet its production goals for the upcoming Model X electric SUV. Trip Chowdhry, senior analyst at Global Research Equities, says that shifting some engineering duties from the Deer Creek facility to the new one could help solve current parking shortages, as well. Read more at Business Finance News. BMW has expressed concerns over Malaysia's planned B10 biodiesel mandate. Malaysia recently announced that it would use crude palm oil to make the B10 blend that would be required to be sold beginning in October, up from the current B7 mandate. "In our tests with B10 biodiesel worldwide, we have found technical challenges," says BMW Group Malaysia Managing Director and CEO Alan Harris, such as the fatty acid methyl ester in palm oil thinning motor oil. Mercedes-Benz also urges reconsideration of B10. The Malaysia Automotive Institute says it will include representatives from the auto industry in talks with the Malaysian Palm Oil Board. Read more from The Star. Pacific Ethanol's acquisition of a competitor, Aventine Energy Holdings, has been approved by shareholders. Pacific is buying Aventine for $192 million in stock. In 2009, ethanol suffered a price drop that forced Pacific Ethanol to decrease production and declare bankruptcy for four of its plants. Now its base extends from the West Coast to the Midwest, as Aventine Energy Holdings has four plants in Illinois and Nebraska. The merger more than doubles Pacific Ethanol's production capacity, making it the fifth-largest ethanol producer in the US. Read more from The Sacramento Bee. Related Gallery Tesla Model X View 15 Photos News Source: Business Finance News, The Star Online, The Sacramento BeeImage Credit: Tesla Green Plants/Manufacturing BMW Tesla Alternative Fuels Biodiesel Ethanol Electric recharge wrapup

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.