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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

She's just a girl... who's an E28 fanatic

Ashley Rodriguez has a thing for the BMW E28. The amateur train photographer has owned over 15 of the cars in her brief lifetime, and says she's attracted to the old 5 Series because of how rare they are. All told, she's owned every variation of the E28 with the exception of the 2.4td, and the crew from Petrolicious recently stopped by to train their lenses on her most recent acquisition: a lovely M535i. The site's latest video, Rare Things, takes a closer look at just what draws Rodriguez to the E28 and how her passion for the cars has evolved over the years.
As usual, Petrolicious serves up plenty of gorgeous footage of the vintage German sedan, and anyone who's ever harbored an obsession over any one particular model can certainly hear a few chords ring true in Rodriguez's words. Check out the clip below to see what we mean.

The BMW M760i xDrive isn't as cool as the Alpina B7

Earlier this week, BMW released what we assumed was the new pinnacle of the 7 Series range: the Alpina B7 xDrive. But then we received information about the car you see here, which still isn't a full M7, but uses the name M760i xDrive. What we're trying to figure out is, why would you get the M760i over the brand-new Alpina? Mechanically, and as far as we can tell, the only real difference between the two cars is under the hood. The M760i uses a twin-turbo 6.6-liter V12 capable of an estimated 600 horsepower at 5,500 rpm and 590 pound-feet of torque at 1,500 rpm. Thing is, the Alpina B7 also makes 600 hp and 590 lb-ft, albeit at higher points in the rev range, from a twin-turbo 4.4-liter V8. Both cars use all-wheel drive. Both cars have eight-speed automatic transmissions. But while the M760i does the 0-62 run in 3.9 seconds and tops out at an electronically limited 155 miles per hour, the Alpina does 0-60 in 3.6 seconds and runs to an unrestricted 193 mph. For all intents and purposes, the little details about interior refinement and technology are basically the same. It's a top-of-the-line 7 Series, so no matter if you're doing Alpina or M760i, you're getting the best of the best. To us, though, the Alpina represents a package that's more unique. It's certainly a bit flashier, what with its Alpina-correct 21-inch wheels, blue paint, and body kit. But put the two cars next to each other on the street and ask an unknowing pedestrian which one is top dog, and we're willing to bet they'll say Alpina every time. There's no word on pricing for either version of the 7 Series, but we expect they'll be close. The M760's engine will be more expensive, but all those Alpina upgrades certainly won't come cheap. We'll know more closer to the launch of both later this year and in early 2017. For now, read more about the M760i in the press blast below. Related Video: The All-New 2017 BMW M760i xDrive. - Superb performance and exceptional luxury combined. - The allure of the most powerful BMW V12 production engine. - First BMW 7 Series M Performance Automobile. Today, BMW announced the all-new BMW M760i xDrive, the latest addition to the BMW M Performance line-up. With the introduction of the 2017 BMW M760i xDrive, the sixth generation BMW 7 Series adds the first M Performance TwinPower Turbo 12-cylinder to its offerings.