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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

BMW M4 versus Audi RS5 | Autoblog Podcast #546

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We debate the merits of the BMW M4 and the new Audi RS5 and our hopes for the refreshed Mercedes-AMG C63. We also discuss the state of Cadillac, the future of the Ford Fusion and the rumored Mercedes-AMG competitor to the Porsche 718 Boxster and Cayman. Autoblog Podcast #546 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 BMW M4 versus 2018 Audi RS5 Cadillac and Mercedes-AMG sport coupes The state of the luxury car industry The future of the Ford Fusion Replacement for the Mercedes-Benz SLC Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Design/Style Podcasts Audi BMW Cadillac Ford Lexus Lincoln Mercedes-Benz Convertible Coupe Crossover SUV Luxury Performance bmw m4 mercedes-amg c63

BMW Concept 4 Series Coupe proves that 3-2=4

BMW may be calling this 4 Series Coupe a concept, but take a long, hard look - this will be the car that replaces the 3 Series Coupe in the automaker's lineup. Don't let that number change trip you up. This car will have all the basic elements of what makes a 3 Series coupe so popular, and while this isn't technically the production model (there are still come conceptual elements and we don't have powertrain details), it's pretty much what we can look forward to seeing out on the road very soon. And honestly, the naming strategy isn't that weird (though it's still plenty odd) - BMW will be using even numbers for all its coupes and convertibles moving forward. 1 Series, meet 2 Series. And when a 3 Series loses two doors, it becomes a 4 Series.
Dimensionally, the new 4 Series coupe is 1.7-inches wider, half an inch shorter in overall height, and rides on a 2.0-inch longer wheelbase. It's a really pretty thing, with bold, aggressive body sculpting up front, and a rear deck that's sort of like a downsized version of the larger 6 Series two-door. It's all very handsome, but we'll reserve final judgment until we see the production version with its likely smaller wheels and possibly toned-down visuals.
We don't yet have powertrain details, but we fully expect the 2.0-liter turbocharged four-cylinder and 3.0-liter turbo-six to carry over in 328i 428i and 435i guise. Though remember, other 3.0-liter models in BMW's range use 40i designation, so we could possibly be looking at a 440i Coupe, instead. We won't know until the production car officially bows later this year.