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BMW C 650 scooters refreshed with Side View Assist

Beyond just building a full lineup of automobiles and a plethora of motorcycles, BMW is a player in the scooter market, too. As part of a refresh to the company's C650 GT and Sport models, the GT is now available with an optional Side View Assist blind-spot monitoring system. This marks a first for the two-wheeled segment. As the demonstration video above shows, Side View Assist is quite similar to what's found in many modern automobiles. The tech uses sensors positioned at each corner to monitor over 16 feet around the scooter. If the system detects a vehicle hanging out in the blind spot, then the rider sees a triangle as warning on the mirror stalk. Both the C650 GT and Sport fall into the niche known as maxi-scooters that offer much of the capability of a more traditional motorcycle. They're quicker than the little models you might see puttering around city streets, but maintain the foot-forward riding position of that classic design. For this refresh, the BMWs get an updated CVT with a revised ratio spread, and the 647cc inline two-cylinder engine is offered in 59- and 47-horsepower forms. Both scooters are quite rider-friendly, too. With this new update, stability control joins anti-lock brakes on the list of standard safety features. There's an automatic daytime riding light, and suspension setup is tweaked for a more comfortable ride. BMW leaves absolutely no detail unexplored in the company's announcement, below. 1. The new BMW C 650 Sport. The new BMW C 650 GT. (Short version) With the new BMW C 650 Sport and C 650 GT, BMW Motorrad continues its series of premium vehicles in the maxi scooter segment. Perfect for the city and urban environment, they combine practicality and cost-efficiency with maximum riding fun and touring comfort. In addition to this, they also provide enjoyment for riders with sporty ambitions on winding country roads as well as riding fun on lengthier tours, too. The new C 650 Sport and C 650 GT – dynamic maxi scooters for sports, touring and urban cruising. The differing conceptual emphasis of each of the two BMW maxi scooters enables a broader target group to be addressed than previously: the C 650 Sport is geared towards riders with a sporty bent while the C 650 GT sets its sights on those who attach greater importance to comfort and touring capability. The new C 650 Sport and the new C 650 GT now go further towards addressing these aspirations.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.