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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW 3.0 CSL Hommage R is ready for racing at Pebble Beach

Alongside the awesome Concept M4 GTS, BMW brought out a proper flight of fancy with an R version of the 3.0 CSL Hommage Concept shown earlier this year at Villa d'Este. This stunner pays tribute to the German brand's legendary 3.0 CSL racer from the 1970s and BMW's 40th anniversary here in the United States (and looks a lot better than the previous concept, to boot). Wearing the M brand's iconic livery, the original 3.0 CSL Hommage's styling has been given a hefty makeover with race-derived components. The fascia gets a much more aggressive front splitter, while prominent side pipes highlight the lower section of the car's profile. The side vents look great with the M color scheme and feed air towards that gigantic wing. Like the non-R Hommage, BMW has lined the spoiler in LEDs to tie the taillights together. The concept's race-derived cabin is futuristic, like the standard Hommage. This car, though, neatly integrates the traditional M color scheme into its sculpted, white leather seats. Above the DTM-like steering wheel, the R's dash features more information than the regular 3.0 CSL Hommage. The coolest interior feature, though, is actually part of the driver's kit. The race helmet's visor doubles as an augmented reality display, meaning the Hommage R's pilot is essentially wearing the head-up display. It displays basic vehicle information, and like something out of Forza Motorsport, will even show the ideal line through a turn. We've got a lot of images of the new Hommage R. Below, you can see stock images of the new concept, while our live images are available up top. You can also scroll down for the official press release from BMW. BMW 3.0 CSL Hommage R. The perfect fusion of driver and machine. Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d'Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R – a car that celebrates both the 40th anniversary of BMW in North America and the heady racing success of the BMW 3.0 CSL in 1975. 1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe.

BMW plugs in new X5 xDrive40e PHEV crossover

BMW broke with its own convention when it rolled out the original X5 back in 1999, and did it again when it launched the i3 and i8 plug-in hybrids in 2013. Now it's bringing the two together with the reveal of the new X5 xDrive40e. Based on the third-generation F15 model and previewed by the X5 eDrive concept at the 2013 Frankfurt Motor Show, the X5 xDrive40e is the first PHEV from the core BMW brand. Its hybrid powertrain pairs a 2.0-liter turbo four (itself good for 245 horsepower and 258 pound-feet of torque) to an electric motor integrated into the eight-speed automatic transmission (contributing another 113 hp and 184 lb-ft) for a total combined output of 313 hp and 332 lb-ft. That makes it more powerful by both counts than the six-cylinder X5 xDrive35i (though considerably less so than the V8-powered xDrive50i), giving it a quoted 0-62 time of 6.8 seconds and an electronically limited top speed of 130 mph. But it can travel up to 19 miles on electric power alone, at which top speed is limited to 75 mph. BMW has mounted the 9-kWh lithium-ion battery pack underneath the luggage floor, limiting cargo capacity to between 17.65 and 60.7 cubic feet, depending on how you set up the rear seats. An adaptive suspension keeps it all on an even keel, with power transmitted to all four wheels through a permanent all-wheel-drive system. An M model it is not, but the Bavarian automaker will offer it with an M Sport package. Full details on pricing and availability have yet to be announced, but the X5 xDrive40e is set to hit European dealers in the fall. The BMW X5 xDrive40e The first plug-in hybrid production car from the BMW core brand is a Sports Activity Vehicle. Permanent all-wheel drive and the BMW EfficientDynamics eDrive technology endow the BMW X5 xDrive40e with sensational sportiness and supreme poise on the one hand and outstanding efficiency on the other. With a total system output of 230 kW/313 hp generated by a four-cylinder petrol engine with BMW TwinPower Turbo technology and a synchronous electric motor, the BMW X5 xDrive40e achieves a combined fuel consumption of 3.4 – 3.3 litres per 100 kilometres (83.1 – 85.6 mpg imp) and a combined electricity consumption of 15.4 – 15.3 kWh over the same distance. CO2 emissions come in at 78 – 77 grams per kilometre (figures according to EU test cycle for plug-in hybrid vehicles, may vary depending on the tyre format specified).