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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

BMW M760i all dressed up for hundredth birthday festivities

BMW is the latest automaker to be celebrating its 100th anniversary this year. So to mark the occasion, the Bavarian automaker is rolling out a special anniversary edition of its flagship 7 Series sedan. Somewhat awkwardly labeled as the BMW Individual 7 Series THE NEXT 100 YEARS, the celebratory edition features a number of special touches to set it apart. The bodywork is painstakingly painted in a unique shade of Centennial Blue metallic, with two-tone 20-inch wheels and handcrafted emblems. The interior meanwhile is highlighted by off-white, fine-grain leather – quilted and trimmed with hand-woven piping – with matching Alcantara headliner and piano-black trim. Of course there are the requisite special badges inside and out, and each sedan comes with a specially made Montblanc fountain pen. Only 100 examples will be made for distribution worldwide, with three different engine options depending on the market. The US market will only get five examples based on the recently revealed M760i xDrive performance model, complete with 6.6-liter twin-turbo V12 driving 610 horsepower to all four wheels. As a special version of Munich's top-of-the-line luxury sedan, pricing will surely fall within "if you have to ask" territory, so we'll just wish BMW a happy birthday and rest assured that each of the hundred individually numbered examples will find a good home. The BMW 7 Series centennial models "BMW Individual 7 Series THE NEXT 100 YEARS". Woodcliff Lake, NJ – April 19, 2016...Today BMW announced the "BMW Individual 7 Series THE NEXT 100 YEARS" models to mark the company's centenary, representing the historically evolved technological competence of the world's leading manufacturer of premium automobiles and emphasize the exclusivity with which both luxury and innovation are expressed. The BMW 7 Series centennial models are being produced in a limited quantity with only 100 units available worldwide with three different engine variants. The US market will receive 5 units and it will be exclusively available as the "BMW Individual M760i xDrive Model V12 Excellence THE NEXT 100 YEARS" centennial model, featuring a 12-cylinder engine producing 610 hp (preliminary) and a unique combination of state-of-the-art comfort, luxury and dynamic agility. This centennial model will be available by the end of 2016.