10 Certified Barbera Red 4.8l V8 650-i Convertible *head-up Display *navigation on 2040-cars

Auto blog

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Europe's BMW 1 Series hatch caught looking fresh faced

Hey, remember the BMW 1 Series? Yes, German brand's successors to the US-market coupe and convertible have one-upped the old car to wear the 2 Series designation now, but in other markets, our No. 1 crush still lives on, and as evidenced in these spy shots, the entry-level hatch appears to be undergoing a modest facelift.
We've spotted prototypes of the refreshed 1 Series before, with the majority of the car's changes focused around the front fascia. This time around, we're seeing the three-door variant, with wheels seemingly fitting of a Sport or even M Sport trim.
Of course, this One's not for US, as the small BMW isn't slated to come to our market anytime soon. Click through the gallery above to see what we're missing.

M235i outpoints 911, Corvette in CR testing, becomes highest-scoring BMW ever

Good news just keeps coming for BMW, as Consumer Reports has just handed out a stunner of a verdict - the M235i, a spritely, 320-horsepower coupe that starts at just $43,100 has bested the likes of the Chevrolet Corvette Stingray and Porsche 911, vehicles that can easily cost twice as much and come to battle with considerably more power.
CR awarded the spiritual successor to the 1 Series M Coupe a score of 98 out of 100, beating out the 911 and the Stingray by three and six points, respectively. In fact, the M235i is remarkably close to the Tesla Model S' 99, making it one of the highest scores CR has ever handed out. It's also, not surprisingly, the highest-rated BMW ever.
Of the M235i's many attributes, Consumer Reports cited the car's performance potential as well as its quiet ride and comfort for front-seat passengers. While it's a shock to no one, CR called out the limited space in the backseats as well as some finicky controls as this Bimmer's biggest shortcomings.