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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Recharge Wrap-up: Uber,'s free BMW 7 Series rides, Belfast's DeLorean EV

BMW used Uber to give people free rides in the new 7 Series. While the new generation of BMW's luxury flagship goes on sale in the US on October 24, lucky Uber customers in New York, Miami, Chicago and Los Angeles got a sneak preview and free ride on October 17 and 18. The partnership also allowed potential customers to test drive the car with a BMW product specialist. "With our new 7 Series being the most innovative vehicle in its class, it's only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch," says BMW's Jason Chan. Read more from BMW. BMW is using manure to power its South Africa production facility. As part of a broader goal to get all its energy from renewable sources, BMW will get as much as 4.4 megawatts of electricity from a biogas plant that produces power from gas emitted by manure and other organic waste. At full capacity, it will supply about 25 to 30 percent of the BMW plant's power. "We are a big consumer, so that's a lot," says BMW spokesman Diederik Reitsma. "It's waste no longer wasted." Read more at Bloomberg. Visa Europe has extended it partnership with Formula E. Visa Europe signed on as the Official Payment Partner of the electric racing series for the European leg of last season, and has now expanded its commitment for the next three seasons. The company lends its name to the championship's Visa Fastest Lap Trophy. "Formula E is driving the change towards an electric future and reinventing motorsport, while here at Visa, we're reinventing payments by pioneering technologies to make payments faster, simpler and more secure," says Visa Europe's sales and marketing chief, Mark Antipof. "We seek partners that match our commitment to innovation and leadership, so it was therefore natural for us to extend our support of this evolutionary sport through a global sponsorship for the next three years." Read more from Formula E. Queen's University Belfast is set to unveil its electric DeLorean DMC-12 on October 21, 2015. The date is notable for being the day to which Marty McFly traveled in Back To The Future using Doc Brown's DeLorean time machine. In what is likely the first DeLorean to be built in Northern Ireland since 1983, students and staff from the university's School of Electronics, Electrical Engineering and Computer Science have restored the car and converted it to run on electricity.

Frankfurt Motor Show Notes: Why Jaguar decided to build an SUV

It was inevitable. Jaguar had to make an SUV, and that notion became reality this week with the debut of the F-Pace, an all-wheel-drive five-seater that will launch in the United States next spring. Some purists may cringe. But in an era when Porsche, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and other traditional luxury brands are all building or (planning to build) SUVs, Jaguar had to evolve. While it seems like a leap for Jaguar to make an SUV, longtime design director Ian Callum said it's been in the works for years. "The first time I was asked the question was when I arrived 16 years ago," he said. So in 1999 (and probably well before that), Jaguar was already thinking SUV. What took so long? "It wasn't a priority," Callum said. Jaguar was concentrating on fixing its existing lineup, which was pockmarked with holes and poorly selling products, like the X-Type. Along the way, Jaguar and sister brand Land Rover were sold by Ford to Indian conglomerate Tata Motors. Flash forward several years, and Jaguar and Land Rover are both experiencing a resurgence in the United States and around the world. Jaguar's lineup is flush with the E-Type's modern successor, the F-Type, plus a new version of the XF. The XJ received a 2016 freshening, and the smaller XE sedan is on the way. Jaguar put its house in order as other factors conspired to make a crossover timely. Fuel prices stayed relatively low, and consumers in the US and China remained steadfast in their love for utility vehicles of all stripes. Making a Jaguar SUV became a priority. "The world was telling us in no uncertain terms this is what they wanted," Callum said. "Not to be in the sector would be a little naive for the sake of purity." Jaguar proved its intent two years ago when it revealed the C-X17 crossover concept at Frankfurt, and the final production model is close to the prototype's striking looks. "I thought we managed to maintain that spirit," Callum said. It's a true Jaguar, with cues from the F-Type, 1968 XJ, and other famous models. Who would have thought Jaguar would make an SUV? "I certainly didn't," Callum admitted. But the F-Pace is here. If Callum is okay with it, purists can be, too. Quick Hits Opel retrenches for 2016 and beyond Opel used the Frankfurt show to display its new generation of the Astra, a critical vehicle line for the German division of General Motors.