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2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.

BMW says it is not interested in purchasing McLaren

BERLIN (Reuters) -BMW denied reports by Automobilwoche on Sunday that it was interested in buying McLaren Automotive.  Volkswagen's Audi said it was open to cooperation opportunities, but flatly denied rumors that it had already completed a deal to purchase the supercar manufacturer in hopes of landing a Formula 1 birth.  German autos publication Automobilwoche had reported on Sunday that the two carmakers were interested in buying McLaren Automotive, without specifying its sources. Audi is also interested in the Formula 1 division of the company, Automobilwoche said. BMW told Reuters by phone that the report was wrong. Audi said in an email that it regularly considers different cooperation opportunities, but it did not comment on the specific case of McLaren. (Reporting by Victoria Waldersee; Editing by Elaine Hardcastle and Hugh Lawson)

BMW and Samsung team up with Galaxy Gear smartwatch that talks to your i3

Without a doubt, the most impressive thing that BMW showed at CES this year was a driverless M235i drifting flawlessly around a wet track at Las Vegas Speedway. However, that bit of robotic helmsmanship wasn't the only trick the German company had up its sleeve. Or, more to the point, on its wrist.
Taking a page from rival Mercedes-Benz, BMW demonstrated how a "smartwatch," in this case the Samsung Galaxy Gear, could be made to function usefully with a vehicle, in this case the BMW i3. Calling it a "research application," BMW showed off its BMW i Remote App on the Galaxy Gear; the app gives information about state of battery charge, available range and whether or not all the doors and windows are closed or open. Perhaps more useful still, the watch can be used to send a destination to the i3's navigation unit, adjust the climate control in preparation for a trip and can recognize voice commands. Nifty stuff, if not world-shaking, that could help tech-obsessed luxury buyers take a second look at the upcoming BMW EV.
Take a closer look at the watch in action below, or read thru the BMW press release.