V8 550i Sport Premium Package Xenons Navigation Clean Carfax Guarantee on 2040-cars

Auto blog

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW CEO faints on stage at Frankfurt press conference

Newly minted BMW AG CEO Harald Kruger has had a rough start to his first Frankfurt Motor Show in that position. Kruger fainted about five minutes into the BMW press conference. A pair of assistants helped the executive to his feet and off-stage, and, understandably, the presser was cancelled. A report in Financial Times indicates that Kruger was not feeling well leading up to his appearance at the show, and that the fainting spell was a result of "a moment of dizziness." Kruger was taken to an area hospital where he is said to be recovering from the incident, and in stable condition. The life of the top dog at a major automaker has got to be stress-filled, sleep-deprived, and hard to handle under normal circumstances, let alone before a major exhibition like Frankfurt. We wish Kruger a speedy recovery getting back to it. And we're certain that he'll face a busy schedule, once again, when he's back on his feet. The CEO replaced Norbert Reithhofer in May of this year, and now oversees a BMW with as big a model lineup as the brand has known, including the recently launched new 7 Series. Here in Frankfurt, BMW is also featuring the new-for-2016 X1 small crossover, while the Mini brand has unwrapped the revised Clubman. News Source: Financial TimesImage Credit: AP Frankfurt Motor Show BMW Frankfurt 2015

NHTSA releases updated Takata airbag recalled cars list, but it still has errors

Unfortunately, the government's list still contains errors.
The National Highway Traffic Safety Administration has issued an updated list of vehicle models that it's urging owners to repair under the mushrooming Takata airbag inflator recall. The latest version adds vehicles from new automakers like Subaru and Ford that are missing from the original announcement, and it also removes erroneous entries from General Motors, leaving only the 2005 Saab 9-2X (a reskinned Subaru WRX), and the 2003-2005 Pontiac Vibe, a joint project with Toyota.