Sports Package High Mileage Runs And Drives on 2040-cars

Auto blog

2014 BMW 4 Series

Because Four Is Greater Than Three
Say what you will about the name 4 Series, there is a method to BMW's madness. On one hand, it's easy enough to just buy into the logic that odd numbers are reserved for sedans and wagons, and that even numbers are reserved for coupes and convertibles. On the other hand, consider the idea that the higher numbers are used to separate the more dynamic, more engaging vehicles that use the same platform. It's that sort of separation that differentiates the 6 Series so nicely from its 5 Series roots, after all. And if we're being cynical, it also allows BMW to charge a bit more money for its lower-volume offerings.
So with the new two-door version of the 3 Series, BMW has gone the route of strengthening the dynamic virtues of its F30 chassis to create a car that's more removed from its sedan kin than one might think. And after spending some time with the new 4 Series on the roads around Lisbon, Portugal, as well as the famous Circuito do Estoril racetrack, it's increasingly clear that calling this car a 3 Series Coupe simply wouldn't be fair.

BMW X5 gets full battery of performance visuals

If you think BMW toned down its third-generation X5 CUV a little too much with its latest redesign, the new M Performance Parts line of optional parts may give you a chance to inject in a new sense of style.
The aesthetic parts include new carbon fiber pieces for the mirror caps, front splitter, rear diffuser and rear aero flaps. There's also a rear spoiler, high-gloss black kidney grilles, M Performance rocker panel decals and double-spoke 21-inch wheels with performance tires. The interior upgrades are similar with an available Alcantara steering wheel with carbon fiber trim, stainless steel pedals and carbon fiber gearshift trim.
Not all of the M Performance Parts are about style. The M Performance Power Kit sharpens throttle response and boosts power of the X5 xDrive35i to 320 horsepower and 332 pound-feet of torque, an improvement of 20 hp and 32 lb-ft, and an optional exhaust with chrome tips improves its sound. For buyers looking for improved stopping power, the M Performance Brake Kit adds six-piston calipers with 19-inch steel rotors.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.