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Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.
The undertaking is massive, with multiple cameras set up, scores of crew members, a helicopter filming from above, a rigged pickup for car-to-car shots, sidewalks lined with security and plenty of curious onlookers, and oh, yeah, a major intersection of a top world city shut down for an entire weekend.
The five drifting legends are nestled in their identical red BMW M235i coupes, which have been modified with special handbrakes but essentially nothing else you can't get on a stock version, and are listening to direction from director Mic Rodgers and stunt coordinator Riley Harper. We're basically given free rein of the set, to shoot the cars, the drivers, and at one point, even hopping in with Yoshihara for one of the admittedly more tame stunts. Even then, the g-forces are so severe that they flip our cameraphone's video recording from landscape mode to portrait. Yes, this is a pretty cool day to be reporting on cars, and as we said during our first installment of our behind the scenes coverage of Drift Mob, we're honored to be the only US media outlet here to tell the tale.

BMW i3 called 'most revolutionary car' since Ford Model T

The Ultimate Driving Machine, or at least one of them, may also be the Ultimate Engineering Success. Consultant Munro & Associates, which specializes in automotive tear-down analysis, pretty much said as much when taking an under-the-skin look at the BMW i3 plug-in. In short, the firm liked what it saw. Presenting at Detroit's Plastic's in Automotive conference this week, Munro CEO Sandy Munro called BMW's first mast-produced plug-in model the most revolutionary car "since Henry Ford's Model T." The car earned big points for its substantial uses of materials that are both lightweight (key for any plug-in's range) and recyclable. BMW has touted these advantages all along. In late 2013, the German automaker went as far as saying its use of carbon fiber reinforced plastic (CFRP) would reduce customer costs related to both repair and insurance. The i3 went on sale in the US last May and, by the end of the year, moved more than 6,000 units here. It sold almost 17,800 The i3 last November also was named the Green Car of the Year at the Los Angeles Auto Show, beating out models such as the compressed-natural-gas-powered Chevrolet Impala B-Fuel and the Audi A3 TDI diesel. Munro made news earlier this week when it offered a free i3 for anyone who bought the master- or OEM-level version of the report, though the report isn't cheap and that offered disappeared once Munro made his presentation. Check out Munro & Associates' press release below. Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference; Offers New BMW i3 for Purchasers of Master-level Report DETROIT, Jan. 14, 2015 /PRNewswire/ -- During today's Plastics in Automotive Conference in Detroit, Sandy Munro, CEO of Munro & Associates, Inc., discussed – for the first time publicly – his consulting firm's findings from its extensive deep-dive teardown, costing and benchmark study of the BMW i3 urban electric car. During his presentation, "Deconstructing the BMW i3: Groundbreaking Technology and the Composite Car," Munro discussed the carbon fiber life module, polymer components, recyclability and safety of what he considers to be "the most revolutionary car in terms of creative engineering and manufacturing since Henry Ford's Model T." During the presentation, Munro focused on four crucial aspects of the BMW i3: the manufacturing of its carbon fiber life module; its polymer components; recyclability; and safety.

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.