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Audi tops BMW and Mercedes in luxury sales

April was a good month for Audi, as the four-ring automaker beat out both Mercedes-Benz and BMW in sales. Bloomberg reports that it was America's appetite for CUVs like the Q5 and ancient Q7 that helped Audi move nearly 153,000 units around the globe. It's not all good news, though. Audi's worldwide sales only jumped by 2.5 percent, compared to BMW and Mercedes, whose sales increased 5.6 and 11 percent, respectively. On top of that, BMW is still the best-selling brand (of the three, anyway) so far in 2015, outselling Audi by roughly 9,000 units and Mercedes by about 23,000 vehicles. Considering the faster growth of its rivals, it's unclear if Audi will be able to hang onto the monthly sales crown beyond April, or if BMW will continue its reign as the world's biggest luxury automaker.

Guess what BMW's '30 Years M3' special edition celebrates

It's anniversaries on top of anniversaries at BMW in 2016. The company celebrated its 100th year of existence at an elaborate celebration in March, last week we got a new hommage concept to mark five decades since the iconic 2002 debuted, and now, in time for the holiday weekend, there's this limited-edition M3. Wait, that's not what this holiday is for? This celebratory sports sedan gets the not-quite-grammatical name of "30 Years M3," which is totally grammatical when translated back into German ("30 Jahre M3"), and BMW plans to build just 500 of them for the whole world. We don't yet know how many will come to the US, but seeing as ours is one of BMW's larger markets, we are at least banking on "some." What makes it neat besides rarity? It comes with pretty much everything you can get on a standard M3, including the Competition package with its 444-horsepower engine tune, Adaptive M suspension, and Active M differential. To that it adds an M exhaust with black tips, the requisite dash plaque, shouty door sills, and unique "30 Years M3" badges on the fender gills. The interior has special seats with gray or blue inserts and stitched headrests, plus seat belts with M three-stripe trim. (And yes, the cars in the photos say "30 Jahre M3," but we already explained that, right?) And then there's the paint. It will be available in Macao Blue metallic, a color that was available for special order on the E30 M3. And if there's any car that deserves some celebration, it's the original M3. Happy 30th, neat car. Related Video:

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.