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Auto blog
Reverse-engineering i3 shows BMW profits after 20,000 sales
Tue, Jan 6 2015"This is, without a question of a doubt, the most advanced vehicle on the planet. It's as revolutionary as the Model T was when it came out." That is exceptionally high praise, and it's not even being heaped on one of the million-dollar hybrid hypercars from Ferrari or McLaren. It's not even being attributed to a particularly zealous Tesla fan. Nope, it's coming from a mustachioed man in suburban Detroit, and he's discussing a $42,400 BMW hatchback with Forbes. Of course, said hatchback is the revolutionary i3, and Sandy Munro's statements carry some degree of authority, as his company is tearing apart and analyzing every little nut, washer and bolt on the four-seat EV. Munro's eponymous company performs reverse-engineering analysis, meaning they rip apart brand new cars and sell the information to the world's automakers, saving OEM's both time and money. The most interesting thing it has discovered thus far? That even with the high costs of two of the i3's most important elements – carbon-fiber-reinforced plastic and lithium-ion batteries – his company's analysis shows that BMW need only sell about 20,000 units a year to turn a profit, Forbes reports. While Munro's company is often contracted by automakers, he's gone it alone on the i3 project, dropping about $1 million into in-depth analysis. That's a lot of money, but the company should be able to turn around and sell its findings for about $500,000, with a batch of Chinese automakers already queued up and ready to buy. Analysis of individual i3 components will also be available from a sort of a la carte menu. To see what it is about the i3 that has Munro speaking so highly of it, head over to the Forbes website and check out the feature article and video on the reverse-engineering process. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: ForbesImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Hatchback Electric Sandy Munro
Company car offers in decline, but not at The Cheesecake Factory [w/poll]
Sat, 22 Jun 2013As businesses look to keep high-level employees happy, it seems that use of company cars can still be an effective method, although fewer companies are employing it. According to Businessweek, only about 25 percent of companies offer company vehicles as a perk, while less than half give allowances for employees to use their personal vehicles for work purposes.
The report says that one business still in the practice of handing out company cars is The Cheesecake Factory, which offers the benefit to top managers. And we're not talking about some econobox, either. The article indicates the restaurant chain hands out BMWs on a three-year basis - although the company's own report says that the type of vehicle "varies with the executive's level."
Still, we mostly agree with the article's conclusion that money is the best way to keep employees or attract new ones, even if a corporate car is a big perk. What do you think? Let us know, in the poll below, whether a company car could sway you to work for a certain company (not just the Cheesecake factory, where the "Glamburgers" portion of the menu alone is enough to keep a guy hanging around).
2014 BMW Z4 offers minor refinements with a majorly orange wrapper
Mon, 14 Jan 2013The redesigned BMW Z4 was rolled out onto the show floor at the Detroit Auto Show, with the example in question being an sDrive35is variant, with the just-less-than-screaming Hyper Orange Package. The exclusive colorway includes the metallic orange paintjob, as well as trim-specific seats, stitching and accents for the interior. More importantly, the 35is driveline means that you'll find a high-output version of the turbocharged 3.0-liter N54 engine, here outputting 335 horsepower and 332 pound-feet of torque, and a 7-speed DCT gearbox.
Two slightly less ferociously powered versions of the Z4 will be available for the new model year, too (both familiar). The Z4 sDrive35i is good for 300 hp and 300 lb-ft, while the still-potent sDrive28i features a 2.0-liter turbo four-cylinder making 240 hp and 260 lb-ft.
You'll fine some more details about the 2014 BMW Z4 in our original news story about the model here, or by scrolling down to read the full BMW press release.