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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW X4 M40i: not really a coupe and almost an M

BMW showed its newest niche of a niche vehicle, the new X4 M40i, at the 2016 Detroit Auto Show. Yes, this vehicle originally debuted in October, but since it was conspicuous by its absence in LA, we figured you'd like some live photos here in Detroit. The M40i version of BMW's swoopy X4 improves on the standard xDrive35i, packing a total of 355 horsepower and 343 pound-feet of torque from its turbocharged 3.0-liter straight-six. Buy one and you'll be able to scamper to 60 in just 4.7 seconds. An eight-speed automatic is the sole transmission on offer, and it channels the grunt to a sportier xDrive all-wheel-drive system recalibrated for more rearward bias. Beyond that, there's the typical array of near-M-spec exterior and interior enhancements. Large wheels – standard 19-inchers or optional 20s – fill out flared wheel arches and sit between more aggressive front and rear fascias. In the cabin, M has fitted its usual oversized steering wheel, along with M-badged door sills. Check out the live gallery for shots of the new X4 M40i from the floor of the 2016 Detroit Auto Show. THE NEW BMW X4 M40i - World premiere of the new inline 6 cylinder TwinPower Turbo engine. - Intelligent BMW xDrive: four-wheel drive with rear-wheel-drive characteristics. - A sporty chassis specifically tuned to M Performance specifications. Woodcliff Lake, N.J.- September 30, 2015... Today, with the introduction of the new BMW X4 M40i, the successful BMW X4 has gained a new top model. In the Sports Activity Coupe segment (SAC), the BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. The new BMW X4 M40i will be available at dealers starting February 2016. Design. The exterior of the new BMW X4 M40i makes it stand out as a clear member of the BMW M Performance family. Exclusive Ferric Gray metallic accents on the front of the vehicle and side mirrors, as well as the exclusive 20-inch M light-alloy double-spoke wheels with optional Michelin Pilot Super Sport tires and the sport exhaust system with valve control and Black Chrome tailpipes on both sides emphasize the unique character of the new BMW X4 M40i. The M leather wrapped steering wheel, M gear shift lever, sport seats, model-specific door sills and "X4 M40i" digital lettering on the instrument cluster decorate the interior, assuring immediate recognition as a BMW M Performance model. A world premiere – the 6 cylinder inline engine.

BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.