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A Tasty Bit Of Old School For The New School
Against the backdrop of fervent hand-wringing from brand purists, BMW is on the cusp of finally offering front-wheel-drive vehicles. While that's a shock to the constitution, many are pointing to the company's fine-handling Mini offerings as an article of faith that it can get this drivetrain paradigm shift right. That may be true, but there's an even more important lesson that Mini has taught the decision-makers in Munich: how to make real money on small cars.
Before Mini came along, BMW - along with seemingly every other premium European automaker - never really figured out how to coax big dollars out of American wallets without developing cars that had large footprints, at least those other than sports cars. While the automaker really got rolling in America on the strength of little bantamweights like the 2002, it veered away from small cars sometime in the '80s. BMW subsequently crashed and burned with the cut-and-shut 318ti built off its E36 3 Series and, good as it is, the 1 Series hasn't given the company meaty volume or profits, either. Among other brands, the Audi A3 has never rung up big numbers, and the less said about the painful sales figures of the Volvo C30, the better. But Mini has beat the odds, blazing a more affordable and evidently compelling trail. As of late, the company's Countryman softroader has been a massive hit worldwide. No surprise then that BMW has reconsidered bringing over its smallest softroader, the X1, to the US.

Next-gen Mini could sire 10 different models including PHEV

The first generation of the reimagined, BMW-backed Mini was a simple things, confined to two body styles - hatchback and four-seat convertible. It wasn't until the second-generation platform came along that Mini began truly expanding, offering a long-wheelbase model, a roadster, a coupe, a five-door crossover, and a three-door, um, thing?
BMW is aiming for 10 to 12 different vehicles from just two brands off one platform.
According to an interview between Automotive News Europe and the BMW board member that oversees Mini, Peter Schwarzenbauer, the funky British brand will be expanding far beyond the seven body styles it currently offers. "With the new ULK architecture, we currently have in mind eight to 10 models," Schwarzenbauer told ANE. That architecture he mentions, will also underpin the BMW 1 Series GT and the BMW X1, meaning that BMW is aiming for 10 to 12 different vehicles from just two brands off one platform (and that's only what we know about).

What's up with this thought-controlled BMW i3?

Autonomous driving? A car being controlled by just verbal commands? One pilot program is going way beyond that this year with a car that can theoretically be mind-controlled. UK-based insurance-services company MoneySuperMarket is promoting something called "Epic Mind Drive." The project involves a BMW i3 electric vehicle (nice and futuristic) being rigged up with an autonomous driving system. Only instead of the system watching the road, it involves a person sitting in a seat outside of the car with an electroencephalography (EEG) neuro headset connected to the vehicle. In fact, that headset records brain activity and translates it into instructions. Those instructions are converted to radio frequency that's sent to the car to instruct it to perform various speed and turning duties. Apparently, yes, the car will be mind-controlled. Somehow. If this were intended for real-world use, it would go far beyond the autonomous-driving programs that have been in the works for the past couple of years. Nissan has been real active in that area, with chief Carlos Ghosn saying earlier this year that a "hands-free" car for heavy stop-and-go traffic may be available within the next couple of years. And last year, Google unveiled its autonomous car prototype (though it wasn't nearly as cool-looking as the Bimmer i3) while Tesla Motors has been making noise in that area as well. Besides the i3, MoneySuperMarket has developed the Epic Mind Drive mobile game that uses face-tracking technology to control a car on the screen. The idea with these two whiz-bang ideas is to get drivers to realize that they should think as they drive, it seems. As for the telepathic i3, we're as interested in details as the next website, so we checked out the two videos that are supposed to hype the project. While there is some groovy jazzy-electro music involved, the details of how this works are pretty much nonexistent (16 sensors, think to turn the wheel, and that's about it), so we look forward to hearing more about the project once it's underway. You can check out the videos above and below. News Source: Daily Mail, MoneySuperMarket Green BMW mind control