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BMW showcases M2, M4 with M Performance Parts at SEMA

The halls of the Las Vegas Convention Center may be filled this week primarily with customized automobiles from one side of the Pacific or another. But that's not to say that European automakers can't come out to play too. Take these two custom rides from BMW, for example. They're each based on Munich's latest performance coupes, but taken further with the addition of extra M Performance parts. The larger, more potent, and more thoroughly revised of the two is based on the M4. For the SEMA show, the Bavarian automaker has fitted it with a carbon aero kit including new front elements, diffuser, and spoiler, as well as wing mirror caps. The side sills are done in plastic, and the grilles have been blacked out. The whole thing rides on a lowered coilover suspension, and features a new two-mode stainless-steel exhaust system with titanium silencer and carbon tips. Meanwhile, the interior is trimmed out in carbon fiber and Alcantara with new a steering wheel, shifter, pedals, and LED door projectors. The SEMA show also presents BMW with the opportunity to present its first M Performance parts for the new M2 coupe. The smaller model has been decked out with new grilles, carbon rear spoiler and mirror caps, as well as new suspension components and exhaust. The interior has similarly been done up with new control surfaces, carbon accents and Alcantara trim. Related Video: BMW at SEMA 2015. 03.11.2015 The Speciality Equipment Market Association (SEMA) in Las Vegas (Nevada, USA) is regarded worldwide as the leading trade show for customisation and sports tuning. The new products presented at SEMA to trade experts influence the entire scene and set trends. At this year's SEMA show from November 3rd to 6th 2015, BMW presents a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair audience. Located on the lower level of South Hall (Stand 40247), trade fair visitors will see a BMW M Performance modified BMW M4 Coupe as well as the first BMW M Performance Parts for the new BMW M2 Coupe. What is more, the new "M Performance" inscription in dynamic technical design is to be seen on selected parts. The inscription reflects the increased dynamic flair of BMW M Performance as well as underscoring the essential functional orientation of all BMW M Performance Parts. Evidence of this is also to be seen in the new, extremely sporty parts and components with which BMW has fitted the demonstration vehicle.

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

BMW intros Concept M4 GTS ahead of Pebble Beach debut

Meet the BMW Concept M4 GTS. Coming to this weekend's Pebble Beach Concours d'Elegance, the new high-performance coupe gets both performance and aesthetic upgrades as it previews a higher-performance version of BMW's two-door darling. The headlining item is the new water-injection system. As previously reported, the setup draws from a 1.3-gallon water tank and was pioneered by the M4 Safety Car used in the MotoGP series. The new system injects water directly into the plenums of the intake manifold, where it is vaporized. The result is a lower compression temperature in the combustion chamber, which according to BMW means more horsepower and torque. You can get a broader explanation in the attached press release. Beyond the water-injection system, the M4 GTS will get OLED taillights. Their function sounds very German – "producing full-surface and homogenous illumination" – but we simply prefer the impact they've had on the look of the rear lights. It's markedly different than anything else in the BMW suite. There is a mix of aesthetic and performance upgrades to the normal M4 exterior, too. BMW has fitted manually adjustable aerodynamic aids, with a new chin splitter and a prominent rear spoiler. Both items are, unsurprisingly, made from exposed carbon fiber. BMW also turned to composites for the hood, opting for carbon-fiber-reinforced plastic. We're particularly fond of the M4 GTS' wheels. They're absolutely stunning staggered hoops, with 19-inchers in front and 20s in back. The 666M style, as BMW calls them, feature Acid Orange accents that really play well with the Frozen Dark Grey paint (although they clash quite badly with the yellow calipers on the carbon-ceramic brakes). Stay tuned for more on the new Concept M4 GTS, including live images from its debut in sunny California. Until then, scroll down for the official press release from BMW. Related Video: BMW Concept M4 GTS to be Premiered During Monterey Car Week. The First M3/ M4 Special Production Car to be Sold in the US. Woodcliff Lake, N.J. – EMBARGO: August 13, 2015 – 9:00pm EDT/6:00pm PDT...A year on from the launch of the BMW M4 Coupe, BMW M GmbH is presenting an initial preview of a high-performance model for use on the road and on the race track: the BMW Concept M4 GTS – the first M3/M4 special production vehicle to be sold in the US. The BMW M GmbH was founded in 1972 as BMW Motorsport GmbH and caused a sensation with its iconic BMW M1 racing car.