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2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2015 BMW 4 Series convertibles recalled to fix airbag programming woes

A problem with the airbags on the 4 Series convertible has promoted BMW and the National Highway Traffic Safety Administration to issue a recall for some 2,000 vehicles across the United States. The issue, according to the notice below, relates to the driver's side front airbag, whose timing for deployment may be off. And if the airbag doesn't deploy at the right time in the event of a crash, that's more likely to result in an injury. As a result, BMW of North America is calling in 2,067 vehicles – specifically the 428i, 428i xDrive, 435i and 435i xDrive convertibles of the 2015 model year and manufactured between October 22, 2014, and February 27, 2015. Those units will simply need to have the software in the airbag control module reset, and will begin undertaking that process in April.Related Video: Report Receipt Date: MAR 13, 2015 NHTSA Campaign Number: 15V148000 Component(s): AIR BAGS Potential Number of Units Affected: 2,067 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015 428i Convertible, 428i xDrive Convertible, 435i Convertible, and 435i xDrive Convertible vehicles manufactured October 22, 2014, to February 27, 2015. Due to a programming error, the driver's front air bag deployment timing may be incorrect. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No. 208, "Occupant Crash Protection." CONSEQUENCE: If the driver's front air bag deployment timing is incorrect, there is an increased risk of personal injury in the event of a vehicle crash. REMEDY: BMW will notify owners, and dealers will reprogram the air bag control module with corrected software version, free of charge. The recall is expected to begin in April 2015. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.