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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW dishes on 'lightweight' 2014 M4

BMW's M cars are not what we'd call featherweights. Sure, the big, bruising twin-turbocharged V8s deliver a lot of power, but the fact of the matter is that more weight often equates to less fun.
Which is why we're so excited over a recent sit-down the blokes at Top Gear had with BMW's product manager for small and medium cars, Matt Collins. The chat led to talk of the M3 Coupe replacing M4. Collins confirmed that, yes, the new M4 would be turbocharged. The new engine will also be a six-cylinder, which should make purists happy.
"What we'd like is more focus on lightweight engineering." -Matt Collins

2016 BMW X1 First Drive [w/video]

Perhaps more than any other model, the X1 exemplifies the shift going on at BMW. That the X1 is the first front-drive-based car to wear the BMW badge in the US is both remarkable and doesn't matter at all. Some background: The first X1, sold here for the latter half of its six-year run, was an Old BMW. Based on E90 3 Series underpinnings, it was basically a tall, last-gen 3 wagon, a car on short stilts. We loved it. It drove almost exactly like a good 3 Series at a time when that 3 Series was no longer available. It sold in okay numbers. It's gone now. This new X1, the 2016 model, is a sort of about face, or at least a right-hand turn in the engine compartment. This is New BMW. The base engine is again a 2.0-liter four-cylinder, a new design based on the company's modular engine architecture that can spit out threes, fours, and sixes using the same component set. It's mounted transversely, not longitudinally like in the rest of BMW's US offerings. It loses some horsepower to the last X1's 2.0 (228 hp versus 240) and a bit of torque (258 lb-ft down from 260). Again, few will notice. The optional 3.0-liter turbocharged six from the last generation is gone. Not many customers chose it, and the six likely wouldn't fit under the hood of this rearranged X1. EPA fuel-economy numbers match those from the 2015 xDrive28i exactly – 22 mpg city, 32 highway – so no gains there. So packaging won. There's really no other explanation for the longitudinal-transverse swap, except that maybe it's less expensive to build this way. EPA fuel-economy numbers match those from the 2015 xDrive28i exactly – 22 mpg city, 32 highway – so no gains there. But the packaging advantages are abundant. The interior is somewhat narrow, but it's opened up a bit by the lack of a transmission tunnel that would normally eat space between the front occupants. Instead, the center console is set low, with a tall shift lever rising practically from the floor up to meet your hand. There's storage forward of the shifter and a folding center armrest that opens for small items. The original X1 was sold here with rear-wheel as well as all-wheel drive. For obvious reasons, that won't be the case this time around. BMW also won't sell a front-drive model here (although one is offered in Europe and elsewhere) likely because it would involve the admission that this is not your average BMW, but instead a New BMW, one designed for more people and fewer enthusiasts.