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BMW shows off 435i Coupe with M Performance parts

Greetings from the famous Circuito do Estoril racetrack in Portugal. We're here to put the 2014 BMW 4 Series coupe through its paces, and we'll have the chance to sample the updated 2014 BMW M5 with its new Competition Pack, as well. But before going out for some hot laps, we took a few minutes to check out this 435i Coupe that's been fitted with a full suite of goodies from the BMW M Performance parts catalog.
Starting with the exterior, carbon fiber bits are the most noticeable additions, with the lightweight material added in the form of a massive front splitter, mirror caps and a rear spoiler. Other visual changes include lightweight 20-inch wheels, a blacked-out grille, and unique M Performance side stripes. No, that's not a shadow you see under the 435i's strong side character line - that's a stripe. Yes, we're serious.
Inside (we couldn't get photos of the interior, sorry!), BMW has added its sport steering wheel with race display, unique M floormats, steel pedals, and a whole mess of carbon fiber and Alcantara trim.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW expounds on i8 design and performance in new videos

At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.
In the design video, BMW explains how the i8's styling is intended to be practical, with aerodynamics and fuel efficiency in mind, yet still have a sporty and dynamic look. The performance video aims to show that the plug-in hybrid can be fuel efficient while still delivering plenty of performance, and it shows an animation about how the i8's drive systems work together. Scroll down to watch both videos on this bold green supercar.