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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Tesla only 8th greenest automaker, BMW is best, says Newsweek

We imagine some readers will be surprised by this. Newsweek has just put out its rankings for the top "green" companies in the world, and while Tesla Motors chief Elon Musk can crow about how green his electric vehicles are, the company as a whole apparently falls behind some traditional automakers. Quite a few of them, actually. In Newsweek's Global 500 list of the greenest 500 largest publicly-traded companies in the world, BMW ranked best among automakers at Number 26. Not surprisingly, Toyota was close behind at 35, while Nissan came in at 152. What's a little more puzzling is that Tesla fell behind Ford (178), and General Motors (289). That's a lot of pickups versus a few Model S EVs. Go figure. Then came Hyundai (306) and Honda (316), which are a little more palatable. Tesla? It came in at 431. Newsweek's measurement standards include eight categories that include a lot of verbiage and involve things like energy productivity (which is defined as revenue in US dollars divided by total energy consumption), greenhouse-gas emissions productivity (revenue divided by GHG emissions), water usage, waste levels and something called "green revenue" (revenue derived from products that "contribute positively" to the environment). Newsweek says that its results are reproducable by a third party. Take a look at the list here and find the details on how the numbers are compiled here. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Newsweek via Torque News Green BMW Tesla

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.