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BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

BMW M5 turns 30, celebrates sideways

BMW has a secret, and it's not telling. The brand's M Power blog is celebrating the 30th anniversary of the M5 and is taking a look back at previous models of its Autobahn-storming sedan, but it says that it will end "with a surprise." The celebration kicks off with a short video showing the latest M5 making some smoky donuts.
The original M5 debuted in 1985 and was the company's most expensive model at the time. Still, it packed a 3.5-liter six-cylinder generating a claimed 282 horsepower (286 PS), which was rather potent in its day. The company touted it as the world's fastest production four-door sports sedan at the time.
BMW won't reveal the surprise until it has chronicled all five generations of the M5, but it wouldn't be shocking to see an anniversary edition model appear sometime later this year. Scroll down to check out the video of the muscle sedan celebrating its birthday the only way it knows how.

Watch the BMW M4 drift around an aircraft carrier

A Nimitz-class American aircraft carrier is big. Really, really big. After all, it has to be, in order to launch and recover a wide array of military aircraft. But when it's not catapulting F/A-18 Super Hornets and E-2 Hawkeyes into the wild blue yonder, what exactly can you use its 1,040-foot long flight deck for? Well, BMW seems to have an idea.
Now, obviously BMW hasn't paid Uncle Sam to convert the deck of the USS John C. Stennis into a racetrack (but what an idea!). That doesn't make this video of an Austin Yellow M4 slipping and sliding its way around the carrier deck any less entertaining. The video itself comes, weirdly considering the US aircraft carrier, from BMW of Canada, and we aren't really sure what the point of it is. There's no voiceover, or title or closing screens to lend the scene any context, and it seems unlikely that this sort of seemingly high-dollar video wouldn't be done sheerly for giggles. Whatever the reason for its existence, it's worth a watch.
Scroll down and have a look.