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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

BMW M5 arrives in Monterey packing 600 hp and matte paint

What's a sure-fire way to make a vehicle better? Well, you can add power or make it more exclusive. BMW has done both, just in time to celebrate the thirtieth anniversary of the legendary M5 sedan.
Only 300 examples of the car you see above, the M5 30th Anniversary Edition, will be sold to the public, and those lucky owners will enjoy the most exclusive, most powerful M5 ever made. Power continues to flow from the standard M5's twin-turbocharged, 4.4-liter V8, which has had its wick turned up to 600 horsepower and 516 pound-feet of torque. The sprint to 60 now happens in just 3.7 seconds, which is still a scarcely fathomable speed among sports cars, let alone comfortable, finely upholstered sedans.
Speaking of that upholstery, Alcantara and leather seats and an Alcantara steering wheel identify the exclusive M5, while special sill plates further call out the car's unique spec. Outside, the standard Competition Package adds 20-inch wheels and black chrome badges, while 30th Anniversary Editions wear BMW's Frozen Dark Silver matte paint.

Recharge Wrap-up: Tesla Model X assembly video, autonomous Apple test car spotted?

A video from Tesla shows factory robots assembling a Model X. The teaser video is titled, Team of robots gives Model X its backbone, as the machines are working on the car's structural support. It gives a rare glimpse into the underpinnings of the Model X, and it also reminds people that the cars are being built despite previous delays. See the video above, and read more at Teslarati. A Chinese electric vehicle company has hired multiple executives from BMW's i sub-brand. Sources close to the matter tell Automotive News Europe that Future Mobility, an EV company backed by Tencent Holdings and Foxconn Technology Group, has hired Dirk Abendroth as VP of software and connectivity, Benoit Jacob as VP of design, and Henrik Wenders as VP of marketing. The former BMW employees will join former BMW i8 project manager Carsten Breitfeld, who is Future Mobility's CEO. Abendroth and Wenders confirmed their new positions at the Chinese company, while Benoit didn't immediately respond to ANE. A BMW spokesman declined to comment. Read more at Automotive News Europe. A blogger at TechRadar claims to have spotted a possible Apple autonomous test vehicle. Author Michelle Fitzsimmons says the white, unmarked Ford Transit was kitted out with various apparatuses, including Lidar sensors and cameras on the roof. While she originally thought it could be a van from Apple's Maps service, the Lidar and a couple other oddities lead her to speculate that it is actually using self-driving technology. If not testing autonomous features itself, the van could also be gathering data for a future driverless vehicle. Read more at TechRadar, or from Apple Car Fans.