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Is BMW ready to increase i8 production?

The BMW i8 plug-in hybrid is really fast. But the car is getting to customers really slowly. The German automaker might be doing something about that. Bimmer executive Ian Robertson, speaking with reports at the Los Angeles Auto Show this week, commented on the high demand for the super-PHEV and said the company may step up production in Germany, Automotive News Europe says. That's because the wait list for the i8 is approaching 18 months in some global markets. And Robertson would like to get that timeframe down to about six months. No details were disclosed about how fast the i8 is being produced or how much faster that production rate may get. The i8, which retails for about $135,000, started sales in Europe in June and in the US two months later. As for the smaller, slower i3 electric vehicle, BMW is making about 2,000 units a month, and wait lists are down to about four months. Part of the reason for that is because BMW shifted distribution rates for that model towards the US to meet higher-than-expected demand from stateside consumers and slow German sales. Through the end of October in the US, BMW had sold almost 4,300 i3 vehicles and 271 i8 models, including 204 i8 units last month alone.

BMW wheels out single-cylinder G 310 R motorcycle

BMW makes a lot of motorcycles, including cruisers, enduros, off-roaders, sport bikes, and scooters. The one thing it hasn't done is a single-cylinder motorcycle with less than half a liter of displacement. But that all changes with the arrival of the G 310 R. Previewed by the Concept Stunt G 310 revealed last month in Brazil, the new G 310 R is BMW Motorrad's first sport bike with an engine smaller than 500cc. Though developed in Germany, the G 310 R is built in India around a new liquid-cooled single-cylinder engine displacing just 313 cc. That tiny cylinder does boast four valves, along with dual overhead camshafts and electronic fuel injection. It makes 34 horsepower and 21 pound-feet of torque. The engine is nestled into a compact tubular steel frame. It features a single headlamp up front, a molded fuel tank, 17-inch wheels, disc brakes with ABS, and aggressive styling. It all weighs just 350 pounds, with a seat that's less than 31 inches off the ground. Along with the G 310 R, BMW also revealed an electric motorcycle concept based on the S 1000 RR. That one you can check out on Autoblog Green. For a closer look at the G 310 R, you'll want to peruse the extensive image gallery above, and for further details, the press release below. BMW Motorrad G 310 R The new BMW G 310 R – the first BMW roadster under 500 cc. One cylinder, low weight, powerful dynamic performance – the BMW G 310 R embodies the pure essence of a BMW roadster: it has neither too little nor too much of anything. Pragmatic in the best sense of the word, it offers precisely what is needed – for dynamic performance and comfort, both in town and out in the country. The BMW G 310 R takes these essential qualities into a capacity segment that is new to BMW Motorrad. As a genuine BMW roadster it masters a range of disciplines: it is just as happy winding its way nimbly and flexibly through the narrow streets of a city as it is travelling supremely and powerfully along country roads. And thanks to its exceptionally low level of fuel consumption and a relaxed, comfortable seating position, it offers the welcome capability of being able to cover a long distance at a time. At home on the roads of the world. Newly conceived from scratch, the G 310 R represents everything BMW Motorrad stands for: innovation, quality and of course many years of carefree partnership with its owner.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."