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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Next Jaguar F-Type rumored to get BMW M-sourced 4.4-liter twin-turbo V8

Unless we're discussing the Porsche 911 or Chevrolet Corvette, trying to predict the future of any sports car out there would stump even Miss Cleo. Reportage takes a walking dead theme, as with the next-generation Audi R8. Or it delves a succession of intel from "reliable sources" on every possibility, each one wilder than and incompatible with the last. The newest turn in the rumor cycle for the next-gen Jaguar F-Type says Jaguar's coupe will be fitted with a BMW-sourced 4.4-liter twin-turbo V8. The gossip comes courtesy of Georg Kacher writing in Car magazine. It closes the loop Kacher opened in 2016 when, writing in Automobile, he said BMW was hammering out a deal to provide V8 engines for the top-end Jaguar and Land Rover products. The deal would put more money in BMW's pockets for an engine that's expensive to develop but doesn't sell in large numbers, while weaning Jaguar off the thunderous and thirsty Ford-sourced 5.0-liter supercharged V8. We haven't heard anything else about that deal in the meantime. Since Kacher says the next F-Type will come in 2020, it seems the coupe would be the first car in the JLR range to get BMW power — specifically, BMW M Power. The 4.4-liter V8 codenamed S63 by BMW, but supposedly codenamed Project Jennifer inside JLR, makes 560 hp in standard form, or 625 hp in the M division's Competition vehicles. The current F-Type R Coupe puts out 550 hp, the SVR Coupe puts out 575 hp. However, the cloud of F-Type rumors is wide and nebulous. The head of JLR North America said last year that every product launched after 2020 will have some form of electrification, and we haven't heard of any hybrid plans for the 4.4-liter S63 V8. The next BMW M3 is said to get some sort of hybridization, but that sedan uses an inline-six. When Road & Track spoke to Jaguar design head Ian Callum earlier this month at the Paris Motor Show, the mag asked about a hybrid F-Type. Callum said electrification "is not necessarily the plan," adding, "There's not a plan, to be honest with you." He said what he'd like to do is "a mid-engine-style electric car." When Auto Express reported on Callum's wish, the mag called the product "a hybrid mid-engine supercar" with " dreams of taking on the McLaren 570S and Audi R8," using a V6 engine and powertrain components from the I-Pace. As a pure electric or a hybrid vehicle, this could be a way to get a C-X75-inspired sports car on the road, but it's not an F-Type replacement in either soul or price.

The Rinspeed Etos is a BMW i8 that drives itself and comes with a drone

Outlandish as they can be, we've grown accustomed to seeing Rinspeed unveil its avant-garde concept cars at the Geneva show every year. But this time the Swiss studio will present its latest showpiece outside of its native country, taking the veil off at CES in Las Vegas. It's called the Etos, and takes the advanced concept of the BMW i8 even further. Frank M. Rinderknecht and company designed the Etos around autonomous technology. Now if you're wondering why anyone would need a self-driving sports car, we're with you. But if Rinspeed is out to capture our attention, the svelte shape, eye-catching yellow paint, and 20-inch Borbet alloys have certainly done that much. Recognizing the transformation possible in the cabin of a self-driving automobile, Rinspeed fitted the Etos with a retractable steering wheel. That allows unfettered access to a pair of 21.5-inch ultra-HD widescreen displays hooked up to a connected infotainment system that learns from the driver's (or occupant's) habits to minimize the necessity to manually input information. No less than eight exterior cameras work in conjunction to all but completely eliminate the notion of the blindspot. But like so many mullets festooning the streets of Las Vegas and the slopes of the Swiss Alps alike, the party trick is found around back. Not unlike a megayacht with a helipad, Rinspeed fitted a remote-control helicopter on the rear deck that can be used for anything from selfies on the go to retrieving packages along the driving route. The drone lands on a platform with 12,000 individually controlled LEDs and covered in Gorilla Glass furnished, as with the glass roof, by Corning. Combine the drone with the ability to pay tolls and other charges through NFC signal while charging your phone inductively, and the driver/occupant may never need to get out of the car unless he or she wants to (and the singularity controlling all these systems permits). Fortunately Rinspeed made the interior a comfortable place to be, filled with niceties and distractions from a watch winder on the dashboard to the ceramic and titanium trim to the San Francisco skyline stitched, for some reason, into the seatbacks. Few of these features strike us as strictly necessary, and the most outlandish of them (we're looking at you, drone) will likely never be implemented on a production automobile. And what features do will likely find their home in more accommodating vehicles than a two-seat sports car.