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BMW and Mini shuffle NA management, McDowell to retire

BMW and Mini recently shuffled top personnel in their design departments, and now BMW of North America will reorganize its management to improve customer relations. Peter Miles (pictured), currently the executive vice president of operations, will take a newly created position, vice president of sales channel development and customer relations, while Jim McDowell, vice president of Mini of the Americas, will retire.
Chris Koenders, president of BMW Group Netherlands, will move take Miles' spot as executive vice president of operations. David Duncan, western region vice president, will take McDowell's job as vice president of Mini of the Americas. Finishing off the management switcharoo is Peter Witt, who will move from his current position as Managing Director of BMW Sweden to take Duncan's job as western region vice president.
"We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership cycle," says Ludwig Willisch, president and CEO of BMW NA. For more information on the management reorganization, check out the press release below.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Editors' Picks May 2021 | BMW M3, Toyota Camry and some hot Golfs

We awarded Editors’ Picks status to a number of performance cars this month, but a couple more regular sedans won out, too. April saw us recognize four models, but that increases to six for May. As the weather warms up here in Michigan, we tend to get into the sports cars that we missed driving all winter, resulting in a sports car-heavy month of testing. That explains why the list this month is so heavy on sports cars and hot hatches. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned the honor of being an EditorsÂ’ Pick. 2021 Toyota Camry 2021 Toyota Camry XSE Hybrid View 22 Photos Quick take: The Toyota Camry retains its place as one of the best midsize sedans you can buy. It comes in a variety of trims and powertrains, from the potent TRD model to the fuel-sipping hybrid. It's an attractive, functional and well-rounded car offering value and function. Score: 8.5 What it competes with: Honda Accord, Hyundai Sonata, Kia K5, Nissan Altima, Mazda6, Subaru Legacy, VW Passat, Chevy Malibu Pros: Highly versatile, efficient hybrid, fun-to-drive sport models Cons: Average infotainment, polarizing exterior, slow base four-cylinder From the editors: Editor-in-Chief Greg Migliore — “The Camry is one of the standard bearers in the midsize segment. With many companies abandoning this area, the ones that remain — like Toyota — do it well. Long a bastion of boring design and sleepy driving dynamics, the Camry is now legitimately attractive and offers a range of powertrains. It's a solid entry and along with the Honda Accord, makes the case for midsize sedans to exist." In-depth analysis: 2021 Toyota Camry Review | What's new, pictures, hybrid and AWD fuel economy   2022 Volkswagen GTI The new Volkswagen Golf GTI View 23 Photos Quick take: With engaging dynamics and distinctive styling, the GTI remains the standard for enthusiast hatches.