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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

BMW 7 Series iPerformance hybrid priced at $90,095

We've known that a new flagship plug-in hybrid from BMW was coming, but the German automaker hadn't revealed any details or exactly when it would be coming. Now we know both. Today BMW released detailed information on the electrified 7 Series. The new plug-in hybrids will be available in both short- and long-wheelbase variants, with xDrive all-wheel-drive available on the long-wheelbase model. The new model will carry the 740e (or 740Le for the stretched version) iPerformance moniker. BMW also confirmed to Autoblog that the models will be available in August starting at $90,095. Drivers concerned about letting everyone know they have the most high-tech and environmentally friendly 7 Series will be happy to know that BMW has visually distinguished the hybrid. The car will carry eDrive and i badges as well as exclusive blue grille bars and hub covers. And for potential owners wishing to make a personal statement, all the other styling kits available on the normal 7 Series are also available on the hybrid. Speaking of the exterior, know that the laser headlights available in Europe will not make the trip here. Mechanically, the big Bimmer is propelled by a 2.0-liter inline four coupled to an electric motor to make a combined 326 horsepower and 369 lb-ft of torque. Power is transferred through an 8-speed automatic to either the rear wheels or all four. The electric motor, depending on configuration, can provide between 25 and 30 miles of driving on a full charge. That full charge also comes in under four hours using the standard wall charger, and under three when using the BMW i Wallbox accessory charger. When performance trumps frugality, the quickest 740Le xDrive iPerformance can hit 62 miles per hour in a claimed 5.3 seconds while it's two-wheel-drive counterparts are only 1 to 2 tenths slower. Drivers will also have a remarkable amount of control in how the drivetrain doles out power. An eDrive button will allow the driver to choose between Auto and Max settings. The former is the default setting that attempts to maximize range, but will engage the gasoline engine at 50 mph or under heavy throttle usage. The latter shifts to electric-only mode and can remain a pure EV up to 87 mph. It will still engage the combustion engine if the driver floors the throttle. Other features that control power usage are the new Adaptive driving mode and Battery Control function.

BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.