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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

BMW i3 officially gets EPA-rated 81-mile range, delivered to first US customer

It's official. The first U.S. BMW i3 customer is now happily zipping along somewhere in his new car. Or possibly staring lovingly at it in his garage – we're not sure which. That man, Tufts University professor and electric vehicle aficionado Charles Rabie, was handed the keys at the BMW of Boston dealership earlier today, thus beginning a flood of upcoming deliveries from the pool of hundreds currently awaiting for their owners at the Port Jersey Vehicle Distribution Center in Jersey City, NJ. And now, when Mr. Rabie sets off in his spiffy electric Bimmer, he'll know exactly how far the EPA thinks he can go on a full charge of its 22-kWh battery. Speaking with Dave Buchko from BMW Corporate Communications, we learned the government agency has given the i3 an official range rating of 81 miles. Efficiency-wise, that breaks down to 138 MPGe city, 111 hwy, and 124 combined for the city car. Of course, we don't expect the good professor to experience any difficulties dealing with the sub-100 mile range. As a former BMW ActiveE driver, he's had plenty of opportunity to become accustomed to the foibles (and advantages) of piloting a battery-powered vehicle. You can read our First Drive impression of the BMW i3 here. Scroll down for the official press release. BMW Delivers First All-Electric i3 in the U.S. Tufts University professor of practice Charles Rabie to receive the first U.S. BMW i3. Woodcliff Lake, NJ – May 2, 2014... Today, BMW delivered the first all-electric BMW i3 in the U.S. to Boston resident and Tufts University professor of practice Charles Rabie at the BMW of Boston dealership. Hundreds of BMW i3 vehicles are currently at U.S. facilities and ready to be delivered to customers nationwide, ushering in a new era of electromobility. Rabie is an electric vehicle advocate and has been driving the BMW ActiveE since 2012. Also among this first group set to receive a BMW i3 is Los Angeles-based former E! Entertainment leading correspondent Ashlan Gorse Cousteau, married to renowned documentary filmmaker and environmentalist Philippe Cousteau, grandson of Jacques Cousteau. "Today marks a big day at BMW of North America - What started out as a dream for an innovative sustainable vehicle under the BMW i brand can now be found on streets across the U.S.," said Ludwig Willisch, President & CEO, BMW of North America. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber to enter the U.S. market.

BMW to pay $1.6M, rehire workers in discrimination settlement

A BMW subsidiary is on the hook for $1.6 million and must rehire workers as part of a settlement for a race discrimination lawsuit with the US Equal Employment Opportunity Commission. A change in BMW Manufacturing's criminal background check policy at the Spartanburg, SC, factory disproportionately affected African American workers, according to the EEOC, and it cost many people their jobs. The automaker has since changed the policy. According to Automotive News, the suit stemmed from BMW switching logistics contractors at the plant in 2008. As a result, 645 existing workers had to submit revised criminal background checks to keep their jobs. About 100 people didn't meet the new guidelines, according to the EEOC, and they lost their jobs. Around 80 percent of those affected were African American. According to the government agency's complaint, the altered procedures only took into account the category of a crime, not factors like when it occurred or whether the infraction was a misdemeanor or felony. With the settlement accepted by US District Court, BMW must offer work to the affected employees in this case and as many as 90 African American applicants that the contractor didn't hire because of the rules. The automaker also must offer training in the proper manner for criminal background checks. While there's nothing inherently wrong with investigating workers, "when a criminal background screen results in the disproportionate exclusion of African-Americans from job opportunities, the employer must evaluate whether the policy is job related and consistent with a business necessity," P. David Lopez, the EEOC's General Counsel, said in the agency's release, which you can read below. BMW to Pay $1.6 Million and Offer Jobs to Settle Federal Race Discrimination Lawsuit Company's Criminal Background Policy Disproportionately Affected African-American Logistics Workers, EEOC Charged GREENVILLE, S.C. - The U.S. District Court for the District of South Carolina today entered a consent decree ordering BMW Manufacturing Co., LLC (BMW) to pay $1.6 million and provide job opportunities to alleged victims of race discrimination as part of the resolution of a lawsuit filed by the U.S. Equal Employment Opportunity Commission (EEOC).