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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

Land Rover Defender V8, next Range Rover, new BMW M3 share the Nurburgring

From open-track days to 24-hour races, so many events are held on Germany's Nurburgring track that carmakers need to share the tarmac with their rivals to put new models through their paces. Industry pool days are normally closed to the public, but a seven-minute video reveals what Land Rover, BMW, and several others are testing. Posted on YouTube by StatesideSupercars, the video shows prototypes racing around the track in the mid-summer heat. Land Rover's engineers are busy putting the final touches on the V8-powered variant of the new Defender, which our spies have previously spotted testing in its home country of England, and they're developing what looks like the high-performance, SVR-badged version of the next-generation Range Rover due out in 2020. As we reported earlier in 2020, the hot-rodded Defender packs a 5.0-liter V8 between its fenders, though its horsepower and torque outputs remain under wraps. Unverified rumors claim it will arrive as a limited-edition model to avoid sending Land Rover's fleet-wide CO2 emissions through the roof. And, the video confirms chassis engineers have made extensive modifications to the SUV's suspension, partly to keep body roll in check. Walking down the pits, members of BMW's testing team are getting up early to put track miles on an enigmatic variant of the face-lifted M5, and on the next-generation M3. We've already seen the M5 in the metal, so why is it still camouflaged? One possible answer is that we're looking at the rumored CS version, which should receive a 641-horsepower V8 thanks to software tweaks and a better cooling system. The simpler (and more boring) possibility is that BMW isn't quite done testing the M5, and it doesn't want to waste time removing the black and white wrap. Your author regularly spotted i8 prototypes in full camouflage regalia months after its debut. As for the M3, much has already been said about its mammoth grille, which seemingly mirrors the one worn by the new 4 Series. Autoblog drove a pre-production prototype in June and walked away impressed. It receives an evolution of the X3 M's 3.0-liter straight-six turbocharged to 473 horsepower, though selecting the optional Competition package will increase that figure to 503. And, fear not: The six-speed stick is coming back. Land Rover and BMW aren't the only companies playing on the 'Ring.

BMW M2 is proof good things come in small M-badged packages

BMW released the new M2 several months ago. But it wasn't until today that we got to see the new sport coupe in the metal here on the floor of the Detroit Auto Show. The spiritual successor to the legendary BMW 2002 Turbo from the 1970s, the new M2 packs a potent inline-six up front driving the rear wheels. That 3.0-liter turbo six is good for 365 horsepower and 343 pound-feet of torque, paired to either a six-speed manual or available seven-speed dual-clutch transmission. In a package weighing just 3,500 pounds (a little less with the stick, a more with the DCT), that's enough to send the M2 from a standstill to 60 miles per hour in as little as 4.2 seconds (4.4 with the manual) and on to an electronically limited top speed of 155 miles per hour. That's enough to make us forget all about the M235i that packs 45 fewer horsepower and the previous 1 Series M Coupe with 30 less – and makes us second-guess the prospect of the costlier M4 and its 60-horse advantage. Throw in other goodies like 19-inch Michelin Pilot Super Sport rubber, an active differential, and a seriously aggressive-looking body kit, and the new M2 suddenly looks like a world-beater that we can hardly wait to drive. BMW at the North American International Auto Show (NAIAS) 2016 in Detroit. BMW is set to enter its anniversary year of 2016 on a powerful note. With the centenary of its founding just around the corner, the company is using the North American International Auto Show (NAIAS), taking place in Detroit from 11 – 24 January, to host the world premieres of the new BMW M2 and BMW X4 M40i performance models. Joining the two new cars at the stand will be the trailblazing BMW i models and innovative services covering every aspect of electric mobility. BMW ConnectedDrive, meanwhile, is showcasing its latest range of applications and systems, such as Remote Control Parking. The BMW Group's successful involvement in North America dates back more than 40 years. Bayerische Motorenwerke has been represented in the USA by its subsidiary BMW of North America since 1975, and the company went on to build its own production facility in Spartanburg, South Carolina in 1992.