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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW unleases new M4 as MotoGP safety car

BMW has some considerable racing prowess to crow about, and draws on those credentials to create models like the new M4. But it's not about to rest on the laurels it's won at the end of innumerable races past and present. Mere months after the release of its latest performance coupe, BMW has already revealed a new M4 touring car for the DTM series, and has now unveiled its new M4 safety car for the MotoGP motorcycle championship.
Revealed on the BMW M Facebook page and set to debut at the front of the grid at the season opener in Qatar a couple weeks from now, the new M4 safety car is just the latest in a long string of official vehicles it has provided to the MotoGP series. Previous examples have included everything from the 1M Coupe to the M6 and the X6 M.
Like its predecessors, the M4 safety car features emergency lighting, special equipment and of course BMW's trademark white livery with red, navy and light blue stripes that, in this arrangement, give the new Williams Martini Racing livery a run for its money. Logos promote the BMW M Performance Parts you can buy to bring your own Bimmer up to spec, which on this car isn't likely have changed much from stock.

BMW just the latest automaker to realize China will want a lot of EVs

News about China and cars isn't in short supply these days. With several of the world's largest cities, millions of cars on the road and huge problems with air pollution, it's no wonder that the nation is trying to make some changes. Along with decommissioning many of its aging vehicles, China is also expected to see huge growth in its electric vehicle market. BMW, as other automakers already have done, sees this as an opportunity to sell more cars. "We expect that the Chinese car market for electromobility will become the largest markets for those cars in a few years," says Karsten Engel, BMW's China head. BMW is collaborating with Shanghai's State Grid municipal power company to put public EV charging points at the former World Expo site, and the city plans to create 45 more by the end of the year. These will charge many different vehicles made by BMW and other brands. Tesla, which began delivering its Model S to China last month, plans to build its own supercharger network for the country. BMW plans to begin selling the battery-powered i3 and i8 plug-in hybrid in China this fall. BMW hopes to sell more than 400,000 vehicles in China this year. Fewer than 1,000 of those will be the i3, though, says Engel, due to a lack of supply. So far, China is falling drastically behind its own targets to get EVs on the road. With a goal of 500,000 by 2015, fewer than 70,000 EVs are currently operating in China. This numbers gap doesn't necessarily mean that the demand is or isn't there yet, but more and more automakers are betting it will be, and soon. Volkswagen is planning a fleet of electrified models for China by 2018 (at least 15 models according to Bloomberg). Daimler is teaming up with China's BYD to build EVs (and, of course, Your Dreams). Other Chinese companies are getting into the game as well. Featured Gallery 2014 BMW i3: First Drive View 33 Photos Related Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Bloomberg via Automotive News EuropeImage Credit: Copyright 2014 Sebastian Blanco / AOL Green BMW Tesla Electric Shanghai charging station pollution exports