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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

Recharge Wrap-up: BMW's electric truck, London's electric double-decker bus

BMW and transport and logistics company Scherm Group have put an electric transport truck into service in Munich, Germany. The 40-ton truck, made by Dutch manufacturer Terberg, will be used to move vehicle components between BMW's Munich plant and Scherm's logistics center cleanly and quietly on public roads. Using the electric vehicle saves 11.8 tons of CO2 per year. It charges in about four hours, and has a range of about 62 miles — enough to make the trip between the two facilities eight times a day. The truck will be powered completely by electricity from renewable sources. With this project, BMW "is showing that you can succeed on the global market with sustainable products made by innovative companies," says Bavaria's Minister for Economic Affairs, Ilse Aigner. Read more in the press release below. Discount supermarket chain Aldi is offering free charging in Germany. The company has installed fast-charging stations at 50 locations for customers to use while they shop. IKEA also has plans to install free charging at its stores in Germany, and other retailers will likely do the same. While offering free e-juice helps businesses garner the attention of its EV-driving customers, it could also help encourage people to buy electric vehicles. Many are disappointed by Germany's lack of EV incentives, despite the country's goal of having 1 million EVs in operation by 2020. Read more at Automotive News Europe. London will put an all-electric double-decker bus into service this year. London Mayor Boris Johnson announced the electric bus trial at the first ever Clean Bus Summit. The bus, made by BYD, will begin service in October. London has already deployed over 1,300 hybrid buses and retrofitted over 1,400 buses to reduce emissions since 2008. Mayor Johnson's goal is to cut buses' NOx emissions in half by the end of his term in 2016 compared to 2008 levels. Also at the Clean Bus Summit, a number of bus makers and banks committed to helping cities roll out fleets of ultra-low emission buses. Read more in the press release from London, and from BYD. The US Department of Energy (DOE) is funding biofuel projects to the tune of $18 million. The DOE will award the funds to six projects in an effort to reduce the price of algae-based biofuels to less than $5 per gasoline gallon equivalent (gge). The DOE has a goal to get the price of algal biofuels to less than $3 per gge by 2030.

A BMW i3 will cost you $100,000 in Brazil

Brazil is a long way from the US, and the price of the BMW i3 in that South American country is even further away from what Americans pay for the same electric vehicle. But that hasn't stopped a few wealthy Brazilians from taking the plunge. The BMW i3 REx – i.e., the one with the gas-powered range-extender – is the first mass-produced vehicle of its kind to be imported to Brazil (there are a few Nissan Leaf vehicles in fleet use), and those intrepid buyers are forking over about $100,000 to own the vehicle, according to Just-Auto. The country's first 100 i3's were recently received in Sao Paolo, and about 30 of them have been sold. That pricetag is a wee bit higher than in the US, where the i3 starts under $42,000. BMW did open a $261-million factory in Brazil this year, but the i3 continues to be produced exclusively in Germany. It's not just fancy new plug-in cars and World Cup tickets that cost a lot in Brazil. The Volkswagen Golf, which retails for less than $18,000 in the States, costs about $23,000 in Brazil and the Economist ran a series of articles last year explaining how currency changes have resulted in the dollar-to-Brazilian real exchange rate surging in recent years.