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2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.

Obama Administration wants 200-mile EV that charges in under 10 minutes

When it comes to electric vehicles, you can find issues preventing mass adoption pretty much anywhere. Which is why you can then also look for solutions pretty much anywhere. That's the method the Obama Administration announced yesterday and it involves everything from shorter charging times to more public chargers, from bigger government fleets of electrified vehicles to an "Electric Vehicle Hackathon." The new plan is looking into blistering charging speeds of up to 350 kW. Perhaps most exciting, there was a commitment made to try and increase the speed of fast charging. Today, Tesla's Supercharger network has the fastest public charging available ( up to 145 kW), but the new plan is looking into blistering speeds of up to 350 kW. That's fast enough to recharge a 200-mile EV in under 10 minutes. Another cool future was promised by the Battery500 Consortium goal, which wants to create better batteries that cost under $100 per kWh. There was no actual technology revealed at this time, but announcements like this are about new ways to approach the future, not the nitty-gritty technical details. That's why the new announcement touts the fact that 12 utilities and charging companies have committed to increase their deployment of EVs and charging infrastructure, that there are 35 new partners (businesses, non-profits, universities, and utilities) for the DOE's Workplace Charging Challenge, and that there will be an EV "Hackathon" this fall to, "discover insights and develop new solutions for electric vehicle charging." The White House's announcement comes on the heels of the first-ever Sustainable Transportation Summit (STS). The STS was sponsored by the Department of Energy (DOE) and was held earlier this month in Washington, DC. After all this activity, almost 50 companies and organizations have signed on to the new "Guiding Principles to Promote Electric Vehicles and Charging Infrastructure" document, including the usual suspects: Tesla, BMW, Nissan, Ford, General Motors, Chargepoint, the California Air Resources Board, and the State of California (notably, the usual suspects are also missing). You can read the entire announcement from the White House here, but we've put the Guiding Principles below. The Obama Administration has made strong pushes for electric vehicles before, including proposals to increase the tax credit for EV buyers to $10,000, among other things.