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2014 BMW Z4 offers minor refinements with a majorly orange wrapper

The redesigned BMW Z4 was rolled out onto the show floor at the Detroit Auto Show, with the example in question being an sDrive35is variant, with the just-less-than-screaming Hyper Orange Package. The exclusive colorway includes the metallic orange paintjob, as well as trim-specific seats, stitching and accents for the interior. More importantly, the 35is driveline means that you'll find a high-output version of the turbocharged 3.0-liter N54 engine, here outputting 335 horsepower and 332 pound-feet of torque, and a 7-speed DCT gearbox.
Two slightly less ferociously powered versions of the Z4 will be available for the new model year, too (both familiar). The Z4 sDrive35i is good for 300 hp and 300 lb-ft, while the still-potent sDrive28i features a 2.0-liter turbo four-cylinder making 240 hp and 260 lb-ft.
You'll fine some more details about the 2014 BMW Z4 in our original news story about the model here, or by scrolling down to read the full BMW press release.

BMW celebrates with M4 DTM Champion Edition

Go back just a few seasons, and Germany's DTM touring car series was a straight-up competition between Audi and Mercedes-Benz. But BMW rejoined the race in 2012, winning both the drivers' and constructors' titles on its first year back and celebrating with a special matte-black M3 DTM Champion Edition. Last season, it won the constructors' championship but not the drivers', and this year it did the opposite. In short, it's been an impressive comeback for the Bavarian automaker, and to celebrate this year's accomplishments, it's followed up with the new M4 DTM Champion Edition for Europe you see here.
Based on the new M4 coupe - which forms the basis for BMW's DTM challenger as well as its pace car - the Champion Edition is distinguished by its special livery: The orange grille frame, the matte black hood and trunk with multicolored stripes, the black stripes along its shoulder and rocker panel, and the blacked-out 19-inch wheels all to pay homage to champion Marco Wittmann's racecar, as does special lettering on the rear windows.
Other enhancements include black front splitter and skirts, carbon front flaps and mirror caps, rear spoiler and carbon diffuser, while autographed sill plates and carbon interior trim with the car's serial number adorn the cabin. Only 23 examples will be offered, symbolic of the number adorning the winning tin-top racer and the flank of this special edition as well.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.