2007 Bmw 5 Series on 2040-cars

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BMW may show off autonomous concept at 100th anniversary

BMW celebrates its 100th birthday in 2016, and the brand might mark the occasion by showing a concept with a nearly production-ready autonomous system, according to Autocar. Company sales and marketing boss Ian Robertson hinted that the automaker could be close to introducing the next-gen tech. "We've reached the 'feet off' phase of autonomy, and now we're in the 'hands off' and 'eyes off' phase, but only for brief periods," Robertson told Autocar. He thinks fully autonomous driving could be possible in 15 years because the company needs to work out how to make it safe. In addition to talking about autonomous tech, Robertson said the company's March 7th centenary would focus the future. "There will be some products we will share," he told Autocar. "Maybe what I've been alluding to will be the direction of that." BMW has tested autonomous technology for years and already impressively showed an M235i that could drift by itself. An i3 (pictured above) was even able to park without driver assistance in a multi-story garage at CES last year. Recent rumors about Google's piloted ridesharing service suggest this could be the perfect time for the German automaker to take the next step. BMW's bigger challenge could be determining how much autonomous ability to give drivers. Tesla might soon reduce features from its Autopilot system because a few owners aren't responsible enough to use the tech safely. California also proposed regulations that could limit the capabilities of driverless vehicles. Related Video:

DC fast charging standard on 2015 BMW i3 EV

The BMW i3 is about to get a lot cooler. No, wait, a lot warmer. That's because there will a few new standard features in the i3 plug-in vehicles sold in the US, including seat heaters and satellite radio. Oh, and DC fast charging. The department head of BMW i USA, Jacob Harb, told BMW Blog that the company is, "now confident enough that in 2015 we will have the right infrastructure for DC fast charging, so it makes to include it standard in the MY2015." We can expect more details at the Detroit Auto Show in January and Harb told BMW Blog that, "you will be pleasantly surprised" by the announcement. There are a few other potential changes in store for the i3, including a configurable keyfob (like European i3 drivers get) and a heated steering wheel. It's unlikely that a sunroof or Lane Departure Warning will be offered, but Harb said BMW is always open to suggestions.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?