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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW to finally put i8 Spyder into production

The BMW i8 Spyder might finally see production. The vehicle debuted in concept form over three years ago, but despite the coupe version having long since arrived in showrooms, the convertible has been nowhere to be seen. According to the latest reports from Germany, however, that's about to change. According to Automotive News, the company's new chief executive Harald Krueger told German publication Handelsblatt that we'll soon see the BMW i8 Spyder in production form. The prospect of open-air motoring under prodigious amounts of electric power sounds enticing, however we'll have to wait and see just what sort of roof mechanism the production model incorporates. The concept had removable roof panels, however the manufacturer tends to favor automatic roof setups – hardtops in the Z4 and 4 Series, or soft tops in the 2 Series and 6 Series. Around the same time, BMW could introduce a power upgrade in the form of a larger internal combustion engine and a higher-capacity battery to go with it. A 2.0-liter turbo four is tipped to slot in where the current three-pot sits, bringing output up to a solid 450 hp – and with a longer range to boot. If those upgrades to arrive – with or independent of the open-roof version – expect them to be implemented on the coupe as well as the roadster.

BMW Concept M4 GTS shows its face in Monterey

Late last night, we showed you the BMW Concept M4 GTS, one-off production preview fitted with innovative OLED taillights, a water-injection system, and a suite of aerodynamic upgrades. Now, we have live images. These shots come from the scene of the debut, at one of Pebble Beach's numerous palatial estates. In natural light, we can see the M4 GTS as it really is. Both the Frozen Dark Grey paint and orange accents look far better, with the chin spoiler and wheels featuring an almost anodized appearance. The semi-matte nature of the paint also shows through, giving the Concept M4 GTS a more sinister look. We also remarked last night on the clash between the yellow calipers and orange wheel accents. But as the live photos show, the calipers appear more gold than yellow. There's still a pretty harsh contrast between the two shades, but it's better than it looked last night. Check out our entire gallery of live images of the new Concept M4 GTS, available at the top of the page. BMW Concept M4 GTS to be Premiered During Monterey Car Week. The First M3/ M4 Special Production Car to be Sold in the US. Woodcliff Lake, N.J. – EMBARGO: August 13, 2015 – 9:00pm EDT/6:00pm PDT...A year on from the launch of the BMW M4 Coupe, BMW M GmbH is presenting an initial preview of a high-performance model for use on the road and on the race track: the BMW Concept M4 GTS – the first M3/M4 special production vehicle to be sold in the US. The BMW M GmbH was founded in 1972 as BMW Motorsport GmbH and caused a sensation with its iconic BMW M1 racing car. As the force behind the world's most successful racing touring car, the Group A BMW M3 and the development of the first turbocharged engine to win the Formula One World Championship, the BMW M GmbH return to its racing roots with the BMW Concept M4 GTS. The BMW Concept M4 GTS continues the tradition of BMW M3 special models already illuminated by the BMW M3 Evolution (1988), BMW M3 Sport Evolution (1990), BMW M3 GT (1995), BMW M3 CSL (2003), BMW M3 GTS (2010) and BMW M3 CRT (2011). Technology honed in race competition, a hike in power, a commitment to lightweight design and limited production numbers with unbeatable performance coupled with a powerful and exclusive driving experience.