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Husqvarna sold to KTM CEO Stefan Pierer

A couple of days ago the UK's Motorcycle News reported that BMW was in the final stages of selling Husqvarna to KTM, with a deal potentially confirmed as soon as this week. Following that came reports that Husqvarna Motorcycles wasn't sold to KTM but to a Pierer Industries, the company owned by KTM CEO Stefan Pierer. Turns out the advance report was true, as was the follow-up: BMW has just announced a "strategic realignment" of its Motorrad division, explaining that it sold Husqvarna to Pierer Industries in order to focus on the urban and e-mobility segments. Husqvarna's off-road machines, obviously, don't fit into those categories.
BMW bought the Italian-based bike maker with centuries-old Swedish roots in 2007 - the rest of the Husqvarna company remains based in Sweden - and has invested huge sums to integrate the smaller company into the larger parent. Six years later, just when dividends should begin to truly pay off, the brand is sold.
Before BMW made its announcement, one of the theories that forum members put forward for Pierer's interest in purchasing Husqvarna was that he wants his own business to run his own way. The parent company of KTM, Cross Industries, is 47.27-percent owned by India's Bajaj Automotive, with Pierer the majority shareholder, and is on a quest for global growth, taking the fight to BMW in Europe and launching new bikes and technology into the Indian market. Compared to BMW's and KTM's 2012 sales of around 100,000 bikes each in 2012, Husqvarna sold 10,751 bikes, which was a 15.7-percent increase over the previous year. Pierer would have a lot more freedom in the running of a company of that size.

BMW GoPro integration now works with your iPhone

Coming this summer an upgrade to BMW's GoPro integration will combine the camera's feed with the M Laptimer app. This will let Bimmer drivers get a look at both lap telemetry and video replay at the same time. Despite the upgrades, BMW's setup lacks some of the features of the impressive Performance Data Recorder found on the Chevrolet Corvette and Camaro. BMW already let drivers control a GoPro through iDrive, but this improvement makes the functionality a lot more for track use. As soon as someone activates the M Laptimer app, the GoPro automatically starts recording. The video still saves in the camera's memory, but a low-res version also goes to the connected iPhone to sync with the app's data. Drivers can then see driving data on top of the phone's screen and the clip on the bottom (right). The M Laptimer monitors details like throttle input, speed, braking, steering angle, engine revs, fuel level, and g-force. Plus, the system records top speed, number of laps, best lap time, and the ambient temperature. We wish this system were as neatly integrated as the GM's Performance Data Recorder. For this system to work, a driver needs a GoPro HERO3 or later camera, the BMW M Laptimer app on their iPhone (4S or newer), a BMW model capable of running BMW Apps, and the phone must be connected to the infotainment system. Anything that can help shave a few tenths off a lap and then share the video of that accomplishment with buddies is a welcome improvement, though. Related Video: GOPRO INTEGRATION FOR BMW M LAPTIMER APP Two of BMW enthusiasts' favorite app integrations team up to offer an unparalleled way to capture and share their on-track experience Mountain View, CA/Woodcliff Lake, NJ – April 14, 2016 The BMW Group Technology Office USA and GoPro announced today that beginning summer 2016 the BMW M Laptimer app, a favorite app integration among driving enthusiasts, will include the ability to control a GoPro camera on iOS devices, using BMW's state-of-the-art iDrive controller and high-resolution screen. With this enhancement, when BMW drivers start and stop the BMW M Laptimer they simultaneously start and stop the recording of the connected GoPro camera. In addition to the video stored on the GoPro camera, a low-res version is saved on the phone so that it can be played back next to the map view on the BMW M Laptimer app. "The BMW M Laptimer and GoPro integrations have both proven to be incredibly popular with driving enthusiasts.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.