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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Watch the BMW M4 drift around an aircraft carrier

A Nimitz-class American aircraft carrier is big. Really, really big. After all, it has to be, in order to launch and recover a wide array of military aircraft. But when it's not catapulting F/A-18 Super Hornets and E-2 Hawkeyes into the wild blue yonder, what exactly can you use its 1,040-foot long flight deck for? Well, BMW seems to have an idea.
Now, obviously BMW hasn't paid Uncle Sam to convert the deck of the USS John C. Stennis into a racetrack (but what an idea!). That doesn't make this video of an Austin Yellow M4 slipping and sliding its way around the carrier deck any less entertaining. The video itself comes, weirdly considering the US aircraft carrier, from BMW of Canada, and we aren't really sure what the point of it is. There's no voiceover, or title or closing screens to lend the scene any context, and it seems unlikely that this sort of seemingly high-dollar video wouldn't be done sheerly for giggles. Whatever the reason for its existence, it's worth a watch.
Scroll down and have a look.

Pure black BMW i8 hydrogen fuel cell prototype on the track

Largely coated in matte black paint with just a few touches of dark blue contrast, the BMW hydrogen fuel cell-powered i8 prototype looks stealthy just sitting still. Now, that ninja-like styling is taking to the track in this video to prove that its performance doesn't come with much noise. The quiet hum of the tires and an odd whir from the rear are all that you hear coming. As this i8 prototype picks up speed around the circuit, the sounds that the drivetrain makes just get weirder. When moving slowly, you can pick out the usual whine that's expected from conventional electric vehicles. However at higher velocities, the coupe almost makes a noise like its constantly exhaling. Along with the recently unveiled BMW 5 Series Gran Turismo hydrogen-fueled concept, this sneaky looking i8 is part of BMW's technological push to become a greener automaker. The company is also prototyping a turbocharged engine with water injection and new plug-in hybrid powertrains. Although this low-slung coupe is by far the most attractive of that bunch. We might not be too far away from actually seeing this tech on sale on models bearing the Bavarian brand's roundel, either. Thanks to collaboration with Toyota, the company wants to have fuel cell components ready by 2020, and sales could start early in the decade. Hopefully all of the company's FCEVs look as menacingly great as this i8 by that time, though.