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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW 7 Series to get quad-turbo diesel?

Sometime in 2016 BMW will ask its customers, "Would you like more turbos with your turbos?" Reports are the Bavarian company is working on an inline six-cylinder quad-turbocharged 3.0-liter diesel engine to replace the tri-turbo 3.0-liter diesel currently used in performance products like the all-wheel-drive X5 M50d and X6 M50d sold in other markets. The current N57 performance diesel is called the M Performance TwinPower Turbo. The new one, said to be codenamed B57 TOP, will first make its way into the new 7 Series that will be called the M750d. The coming quad-turbo diesel is expected to produce at least 400 hp and 590 lb-ft. It isn't known yet whether the additional turbo will be electric or conventional, nor how the new turbos will be sized relative to one another. At least one outlet figures the power numbers will be conservative for this first outing, so they could go up. After its launch in the 7 Series, it could migrate to create the next-generation G30 5 Series M550d, and the X5 M50d, X6 M50d, and X7 M50d. It's unclear if BMW has plans to bring this high performance engine to the US market. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: BMW Blog, AutocarImage Credit: Copyright 2015 AOL BMW Crossover Diesel Vehicles Luxury Performance Sedan engine bmw diesel

Popular Mechanics Breakthrough Awards honors GM Super Cruise, BMW i3

Our friends at Popular Mechanics have announced the winners of their 2013 Breakthrough Awards, which honor innovations and new technologies in a variety of fields, ranging from medicine to electronics to space travel. Among the winners were a pair of automakers.
The BMW i3 was named one of PM's product breakthroughs, and while the diminutive city car has a range comparable to other electrics, Popular Mechanics was impressed the i3's use of carbon-fiber-reinforced plastic, which allows the i3 to tip the scales at just 2,800 pounds. But the i3's space-age materials wouldn't have been such a smash if it were priced beyond what the general public could afford. BMW's ability to offer a vehicle with such an advanced construction for around $42,000 (nearly half the price of the Cadillac ELR and only about $7,000 more than a Chevrolet Volt or Ford Focus Electric) is wildly impressive and speaks volumes about the future of ultra-light composites in the auto industry.
The other big winner comes from General Motors, which was named an Innovator this year for its semi-autonomous Super Cruise technology that's currently being tested on a Cadillac SRX. The technology, which we've reported on before, combines adaptive cruise control and lane centering into a super system that will allow hands-free driving under certain conditions.