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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

The Rinspeed Etos is a BMW i8 that drives itself and comes with a drone

Outlandish as they can be, we've grown accustomed to seeing Rinspeed unveil its avant-garde concept cars at the Geneva show every year. But this time the Swiss studio will present its latest showpiece outside of its native country, taking the veil off at CES in Las Vegas. It's called the Etos, and takes the advanced concept of the BMW i8 even further. Frank M. Rinderknecht and company designed the Etos around autonomous technology. Now if you're wondering why anyone would need a self-driving sports car, we're with you. But if Rinspeed is out to capture our attention, the svelte shape, eye-catching yellow paint, and 20-inch Borbet alloys have certainly done that much. Recognizing the transformation possible in the cabin of a self-driving automobile, Rinspeed fitted the Etos with a retractable steering wheel. That allows unfettered access to a pair of 21.5-inch ultra-HD widescreen displays hooked up to a connected infotainment system that learns from the driver's (or occupant's) habits to minimize the necessity to manually input information. No less than eight exterior cameras work in conjunction to all but completely eliminate the notion of the blindspot. But like so many mullets festooning the streets of Las Vegas and the slopes of the Swiss Alps alike, the party trick is found around back. Not unlike a megayacht with a helipad, Rinspeed fitted a remote-control helicopter on the rear deck that can be used for anything from selfies on the go to retrieving packages along the driving route. The drone lands on a platform with 12,000 individually controlled LEDs and covered in Gorilla Glass furnished, as with the glass roof, by Corning. Combine the drone with the ability to pay tolls and other charges through NFC signal while charging your phone inductively, and the driver/occupant may never need to get out of the car unless he or she wants to (and the singularity controlling all these systems permits). Fortunately Rinspeed made the interior a comfortable place to be, filled with niceties and distractions from a watch winder on the dashboard to the ceramic and titanium trim to the San Francisco skyline stitched, for some reason, into the seatbacks. Few of these features strike us as strictly necessary, and the most outlandish of them (we're looking at you, drone) will likely never be implemented on a production automobile. And what features do will likely find their home in more accommodating vehicles than a two-seat sports car.

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.