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Mercedes could make EV batteries with Audi, BMW

It's not a big leap from digital maps to batteries, it turns out.The head of Mercedes-Benz parent Daimler said recently that he envisions his company working together with German automotive competitors BMW and Volkswagen to further accelerate electric-vehicle battery technology. The three automakers recently worked together to enhance their in-car maps systems. Daimler CEO Dieter Zetsche talked about "commonalities" between automakers, not the least of which is the need for all of them to achieve increasingly stringent fuel-economy requirements in the European Union, at the Frankfurt Auto Show last week, according to Reuters. While these companies have made their own inroads as far as plug-in vehicles go, they are all behind the Renault-Nissan Alliance when it comes to public deployment of electric vehicles. This summer, Daimler, Audi and BMW hooked up to acquire the Nokia Here digital-mapping service for about $2.8 billion. The triad of automakers beat out companies such as Apple and Uber to buy the entity, which was founded in 1986 as Navteq. Nokia bought the company in 2007. The acquisition makes sense as the automakers work on improving their products with features like cloud-based data to warn drivers of icy roads and traffic jams. The technology will likely also eventually be used in autonomous vehicles. Automakers working together for a common goal of improved technology is nothing new, of course. General Motors and Honda agreed in 2013 to work together to accelerate hydrogen fuel-cell drivetrain development. Earlier that same year, Daimler said it would work with Ford and Nissan in a separate collaboration to speed up the development of hydrogen fuel-cell technology. Related Video:

BMW reveals M4 safety car with innovating water injection system [w/video]

Racing series don't just pick their safety cars at random, or use just whatever car is lying around. These days the car that sets the pace at the front of the pack is typically provided through consideration by a sponsor. In the MotoGP series, that's BMW and its M division, which have served up the Official Car of MotoGP since 1999. What you're looking at is the latest, and it packs some innovative technology on board. Aside from the matte black wrap with BMW's iconic striped livery, upgraded aero kit, retrofitted interior and emergency equipment, this BMW M4 coupe packs a new injection system under the hood. Only instead of injecting fuel, it injects water into the combustion chamber – something that wouldn't usually be recommended, but BMW insists actually aids in the combustion process. The idea is that the temperature of the air being mixed with the fuel inside the engine is usually hotter than ideal, so the system injects a fine mist of water into the collector in order to reduce the air's temperature... sort of like one of those hydrating misters at an amusement park or outdoor mall, but in an even hotter environment. The system brings the temperature of the air down to a more optimal temperature, helping it combust better. The process is said to yield a number of positive effects. For one, it reduces knocking. For another, it can make more out of lower-octane fuel where higher octane isn't available. It also can control the adverse effects of higher ambient temperature on the combustion process. But most of all, it increases output and reduce fuel consumption by around eight percent. Whether that eight percent is worth the added weight of the system – particularly with water pump and a 1.3-gallon tank in the trunk – is up for debate. But we'd imagine that the Bavarian engineers have weighed very carefully. Of course there's also the matter of refilling the water tank, which BMW says would be carried out whenever the safety car is refueled, but in real-world conditions would only necessitate attention once every five top-ups at the gas station. By now you might have guessed that BMW probably didn't develop this system just for the MotoGP safety car, and isn't planning on keeping it confined to the racetrack. Instead it's being tested and demonstrated on the safety car before being rolled out on production models in the future.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.