05 Bmw 545i Sport Steptronic Roof 18in-alloys Parking-sensors Xenon Sunshades on 2040-cars

Auto blog

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW M4 pitted against i8 in drag race

Germany's Auto Bild has set up a very intriguing drag race to settle not just an inter-brand rivalry within BMW but a question of the old school versus the latest tech. The BMW M4 is a leader among the traditional sports coupes with a turbocharged inline-six spinning the rear wheels, but the M has to tackle the cutting-edge i8 with its turbocharged three-cylinder augmented with electric drive. See what happens when they go head to head. Even on paper, the race looks quite close. The i8 weighs about 300 pounds less than the M4 and also slightly nudges it out on net torque at 420 pound-feet versus 406 lb-ft. Also in some shots, the pavement looks just a little bit damp here, which would benefit the i8's all-wheel drive setup. However, the M-car has a healthy horsepower advantage with 425 hp against the hybrid's 357 hp. The race commences after a short introduction. Watch and see whether the traditional tech or latest layout wins the day. Related Gallery 2015 BMW M4 Coupe: First Drive View 38 Photos Related Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Auto Bild TV via YouTubeImage Credit: Related images Copyright 2014 Michael Harley, Drew Phillips / AOL Green BMW Coupe Hybrid Performance Videos drag race race bmw m4

Recharge Wrap-up: first Chevy Volt hits 200K miles, DriveNow launches in London with BMW i3 on deck

The first Chevrolet Volt has driven over 200,000 miles. According to the owner, Erick Belmer, the car, which he purchased on March 28, 2012, is "holding up flawlessly" with "no noticeable battery capacity loss." Belmer has a commute of about 220 miles per day, rotates his tires every 10,000 miles, and gets an oil change every 38,000 miles. Belmer still loves driving his "dream car" every day, and says it is "wonderfully engineered." Read more at Inside EVs. DriveNow has launched in London, and will include the BMW i3 as part of its carsharing fleet. Daimler shut down its Car2go operations there just six months ago. Currently, DriveNow members have access to the BMW 1 Series and Mini Countryman, but come spring of 2015, DriveNow, which is a joint venture between BMW and Sixt SE, will add 30 all-electric i3 EVs to its London service. DriveNow's rates for London are set at 39 pence per minute, with an hourly maximum cost of GBP20 (about 61 US cents and $31, respectively). The service currently operates in the boroughs of Islington, Haringey and Hackney, with hopes of expanded service in the near future. Read more at Hybrid Cars or at Reuters. FIA's Formula E electric racing championship series received the Autosport award for Pioneering and Innovation. The award ceremony was a black-tie event at the Grosvenor House Hotel in London. Formula E CEO Alejandro Agag accepted the award. "Many people in motorsport, when we started Formula E, didn't think we would make the first race," says Agag. "To announce we were doing a championship with cars that didn't then exist was a real challenge. But after that first race in Beijing, everything worked." Read more at Formula E's website. The Nissan Leaf has driven over a billion collective kilometers. That's more than 621.3 million miles. Nissan said in August that it expected to reach that mark by January, and it has done just that. To celebrate, Nissan Europe has created a video to thank its 147,000 Leaf drivers to bring the car to that substantial milestone in less than four years. Check out the video below. Featured Gallery 2014 Chevrolet Volt View 11 Photos Related Gallery 2014 BMW i3: First Drive View 33 Photos Related Gallery 2013 Nissan Leaf: First Drive View 15 Photos News Source: Inside EVs, Hybrid Cars, Reuters, Formula E, YouTube: Nissan EuropeImage Credit: Chevrolet Green BMW Nissan Transportation Alternatives Electric Racing Vehicles recharge wrapup