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BMW i3 finding favor with fire, police departments

Of all the models that BMW makes, you might figure that the i3 would be the least likely to be used for a police car, ambulance, or fire truck. Yet the little EV is proving a popular choice among emergency services around the world. Drawing on its extensive experience in equipping emergency vehicles, BMW offers first responders i3 EVs with the tools they need, straight from the factory. That means special livery, roof bars, strobe lights, megaphones... the works. The Bavarian automaker even developed a ConnectedRescue system based on the Connected Drive technology to enable fluid, on-the-go communications between emergency dispatchers and the vehicles on the road to help responders get to the scene with the information they need. The system is being implemented initially in Germany, but we wouldn't be surprised to see it rolled out elsewhere as the i3 gains momentum among emergency services worldwide. With all that specific equipment and zero emissions to boot, it's little wonder that the i3 has already zipped its way into emergency motor pools in locations as varied as Milan, London, and Los Angeles. There's even one being used in Warsaw, Poland, to transport cash around the city with zero emissions. We're more used to seeing Brinks armored trucks carrying our deposits between branches, but if a carbon-fiber EV is capable of doing the job, who are we to argue? Emission-free cash transport with the BMW i3.The all-electric BMW i3 also proves its value as an emergency vehicle for police forces, rescue services and fire departments. 04.11.2015 Powerful, agile, interconnected and, above all, locally emission-free: Thanks to these qualities, the all-electric BMW i3 is now also increasingly proving its worth as an emergency vehicle for police forces, rescue services and fire departments. BMW is offering the world's first premium vehicle designed from the start for solely electric mobility, featuring a range of optional extras specifically aligned to the requirements of emergency forces, thereby opening up new fields of action for electric mobility within the urban environment. Authorities Bavaria, Milan, Los Angeles and London have meanwhile added the first BMW i3s to their emergency vehicle fleets. And another special version is in use for locally emission-free cash transport in the Polish capital of Warsaw. The BMW i3 features a vehicle architecture that was specifically developed for electric and plug-in models.

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW i3 misses top Euro safety rating [w/videos]

The Euro NCAP just tested a recent batch of new cars including the 2014 BMW i3, and the EV Bimmer scored less-than-perfect results. Though not horrible, BMW's all-electric/range-extended i3 was given a four-star (out of five possible) crash rating due to concerns with front-occupant whiplash and side-impact protection.
Based on the crash results, the BMW provided suitable protection for occupants in the frontal, side barrier, pedestrian and child-seat tests, but the i3 was tripped up when it came to the more severe side pole test and the rear-impact test. The pole test showed protection to the chest of the test dummy was "weak," and the front seats only provided "marginal" protection against whiplash for front passengers. Scroll down to watch two videos released by the Euro NCAP of the i3 being tested.